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In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S i...

Video Marketing Advice For Retailers: Product Videos Alone Aren’t Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with …

9 Tips For Increasing Video Conversions

9 Tips For Increasing Video Conversions

YouTube might try to wow you with the latest statistics, by bragging that "48 hours of video are uploaded every minute!" However, as a business owner or marketer, that statistic can be discouraging. How will your videos ever stand out from the rest? Will anyone …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them.

Video Marketers Guide to YouTube Annotations & Why You Should Use Them.

We've all sat down to watch a YouTube video at one time or another and wondered about the strange little boxes of text that pop up at random points throughout the video; distracting us, making us read when all we wanted to do was mindlessly …

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Product Video SEO is Key to E Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce – Q1 2011″, which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are …

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our …

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again….oooh shiny! Anyway, I just saw a post from yesterday that said they …

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

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