conversion Articles

In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S i...

Nifty YouTube Marketing Tip: Secret URL for Automatic Channel-Subscription

I'm not sure if you have made WillVideoForFood a daily read yet or not, but if you haven't then you're missing out.  Amongst the great marketing and video creation advice and the fun viral clips Nalts posts are some really great tips and nuggets that ...

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool

If you read ReelSEO regularly you'll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven't stopped there. With ...

AdMob Begins Running Interactive Video Ads On Android Devices

Google has begun integrating interactive video ads from their most recent acquisition, AdMob, into apps on Android phones.  Those of you with iPhones have probably already seen these ads, as they've been running on your device for some time now, but the rollout to Android ...

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

A lot has been made of Facebook's rise as a referrer of video viewers.  Even here at ReelSEO, we've mentioned it a couple of times.  And indeed, Facebook is growing more rapidly than most sources in terms of traffic referred. But that may well be ...

Repurposed TV Ads Vs. Original Web Video: Which Performs Best?

A very common online video strategy for big brands is to simply take pre-existing television commercial spots and load them up on the Internet.  You see it all the time.  And because television audiences and YouTube audiences don't always run in the same circles, it ...

An In-Depth Look At The Impact of Google Instant On SEO and PPC - Is SEO Dead?

Last week, Google introduced a new capability to its search engine results page, a functionality called "Google Instant."  When the announcement hit, people were clamoring to chime in with respect to the effect that Google Instant might have on search engine optimization (SEO) and pay per click ...

Staying Power: Keep Your Visitors Interested With Online Video Testimonials

How much is your company spending on SEO? Did you know that the average visitor to your website will spend less than ten seconds scanning your site before deciding to stick around or click elsewhere? The money you invest to draw visitors to your site, ...

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure ...

Viral Video vs. Episodic Video - Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece ...

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You ...

eTail East Roundtable Reveals Retailer Perspective On Video SEO

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.

5 Actions You Want Every One of Your Video Viewers To Take

I read a fantastic article over at Visible Gains called Tuning Website Video For Higher Conversion – Part 1.  It has some really great insight into how webmasters can help nudge users toward certain desired behaviors through different choices in video placement and style.  The ...

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent ...

The Case AGAINST Viral Video for Business and E-Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for ...