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In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S i...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and …

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches …

11 Tips for E-Commerce Demo Videos That Drive Conversion

11 Tips for E Commerce Demo Videos That Drive Conversion

From rants to reviews, product conversations have shifted away from brand-sponsored websites and into the blogosphere. Blogs are increasingly where people go for useful how-tos and deep product dives from respected sources. But not all companies are taking this shift sitting down, and the smart …

YouTube Captions Expands Features & Capabilities – You Don’t Have An Excuse Anymore

YouTube Captions Expands Features & Capabilities   You Dont Have An Excuse Anymore

Captions were introduced by YouTube in 2006, and according to a blog post today there are 1.6 million videos that have uploaded caption files. That's… pretty pathetic, considering the huge boost for video SEO that captions can bring (I've ranted about the under-use of captions …

Which Online Video Editing Software Solution Is The Right One For You?

Which Online Video Editing Software Solution Is The Right One For You?

Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of …

Tablet Video Viewing On Fire – Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then …

Do Social Media & Social Video Really Exist?

Do Social Media & Social Video Really Exist?

In Part 2 of my interview (PART 1 HERE) with Jason Falls  co-author of "No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what's good about social media today, what's BS, and what needs to change for doing truly …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of …

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