conversion Articles

In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S i...

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again....oooh shiny! Anyway, I just saw a post from yesterday that said they ...

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales. These traffic driving activities can be costly if you are not converting so it's essential that your ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

Interactive Are 50% of AdoTube Video Ads in Q4 2010

AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service ...

Ways to Stream Your Home Video Content to your iOS Devices

JetStreamHD believe that they have the solution to you watching all that content you have amassed on your PC and want on your iPad2 via their new product, creatively named, JetStreamHD. It's really just a media server but they claim it to be "the world's ...

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with ...

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe recently announced features for the new 10.2 Flash. Among the claims are 34% more efficient, inclusion of the H.264 codec and support for more mobile devices and platforms. Also, and this seems to be the way the whole industry is going, they have included ...

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay ...