Staying Power: Keep Your Visitors Interested With Online Video Testimonials
How much is your company spending on SEO? Did you know that the average visitor to your website will spend less than ten seconds scanning your site before deciding to stick around or click elsewhere? The money you invest to draw visitors to your site, through SEO, SEM, blog posting, or any other tactic, isn’t ...
10 Things To Consider When Choosing An Ecommerce Product Video Solution
So, you’re thinking about adding product videos to your ecommerce site. Once you’ve made your decision you’ll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure out what you should be looking for, I’ve compiled the ...
Viral Video vs. Episodic Video - Are They Mutually Exclusive?
What do you do when someone you like and respect writes something that you think is way off base? Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on. In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues ...
Content Marketing Strategies With Web Video and Social Media
Content marketing is a very effective way to market your brand, business or organization’s products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You offer them something valuable in exchange for time spent with ...
eTail East Roundtable Reveals Retailer Perspective On Video SEO
I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.
5 Actions You Want Every One of Your Video Viewers To Take
I read a fantastic article over at Visible Gains called Tuning Website Video For Higher Conversion – Part 1. It has some really great insight into how webmasters can help nudge users toward certain desired behaviors through different choices in video placement and style. The author points out that audience behaviors are varied, but offers ...
E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers
We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent research and that spells opportunity.
The Case AGAINST Viral Video for Business and E-Commerce
I interview Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce. Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather ...
Connecting Advertisers With Consumers Via Biased Video Recommendations
Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire clothing line production in blazing speed to meet what real ...
Microsoft Researches Three Screen Strategies for Marketing
"...one screen to rule them all and in the market bind them." Well OK Tolkien said ring and not screen and he was talking about evil and we're talking about video and marketing. There's a difference right? Let's face it, many of us are multi-screen users - TV, computer, mobile.
What Does A Viral Video Cost and How Do You Make One?
When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is no set standard so I’ll start by going over the ...
TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising
I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform. You may have read it. And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad network. There were no screenshots. There were no detailed explanations ...
TwitVid Launches Mysterious Social Video Ad Platform
You want to know what I love? When companies announce new video-related products or services. Seriously… I’m a video nut, and I get excited about new things. Want to know what I hate? When new products or services are announced, but not remotely explained. Such is the case today.
Optimizing Online Video for ROI - Making Video Accountable
The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of ...
Facebook Video Ads Rock - Cheaper, More Engaging
TubeMogul, the online video distribution, analytics, and video ad network, has released a new report comparing video ads on Facebook to comparable click-to-view video ad units on publisher sites—in other words, they compared video ads on Facebook to video ads that typically stand alone.
