# conversion

In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S is the statement Q implies P (Q → P). In general, the verity of S says nothing about the verity of its converse, unless the antecedent P and the consequent Q are logically equivalent.
For example, consider the true statement “If I am a human, then I am mortal.” The converse of that statement is “If I am mortal, then I am a human,” which is not necessarily true.
On the other hand, the converse of a statement with mutually inclusive terms remains true, given the truth of the original proposition. Thus, the…

## Why Monopoly and YouTube Have More in Common Than You Think

YouTube is the most powerful medium for brand marketing that exists today, so why do so many businesses and organizations screw it up? We take a look at why YouTube and Monopoly have more in common than you might think, and why a winning strategy will get you all the way on both.

## Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.

## How To Use Video to Increase Conversions on Sales Landing Pages

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

## Leverage Video To Transform Your Sales Operation and L2RM

According to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.

## Data-driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.

## How To Increase the CTR of Videos in Email Using Animated GIFS

As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.

## What's the Optimal Length for Your Tutorial Video? Shorter Than You Think

“How long should my video be?” The real question really ought to be “How short should my video be?” Videos are very accessible, and lend themselves to being shared, but unlike display ads, and images it’s up to our audience whether they will click play and choose to watch them or not. So make it easier for them to make that choice.

## How To Measure The Success of Your Video Campaign

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.

## Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

## Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

## Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.

## 82% Marketers Say Video Email Marketing is Effective [Survey]

60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.

## How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.