Topic - Online Video & conversion
Copy This: Copy Matters, Especially in Product Videos!
No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great word or phrase can be worth thousands of dollars (if not, hopefully more).
2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?
Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts. This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed best?
Small & Medium Businesses to Embrace Video Email Marketing
So yesterday I wrote this totally awesome article about this. Unfortunately, Wordpress did an eat and delete on it. So now you’re stuck with this far less witty and entertaining, yet still as informative, rewrite. My apologies…send hate to Wordpress please.
Video Ad Re-Targeting Converts Better, Says SpotXchange
SpotXchange says that retargeting consumers who didn’t buy the first time round actually works to increase results. But what is it and how does it work? More importantly, how well does it work?
Videos Sell Products – Even if Users Don’t Actually Watch them
While adding video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
10 Things To Test When Optimizing Video For Conversions
Let’s make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I’ll make it simple. Your site has one main function – to make you money. The way you use your site to make you money is up to you and will certainly vary greatly from site to site.
Vimeo Takes It all on the Road
Vimeo recently announced that their clever developers have finished up a way for your videos to be mobile. Yes, including iPhone, iPod Touch, Android and Palm Pre.
Maximize eCommerce ROI with “Smart” Product Video Banners
Featuring videos on product pages is becoming an important and popular tool to enhance shoppers’ experience and increase sales. There’s a new breed of “smart” video banners that take this technique to the next level by ensuring that e-commerce retailers showcase the top-performing product videos.
7 Tips for Adding Website Videos that Sell Products
The widespread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it’s fun, entertaining and accessible – from both a viewer’s and a producer’s perspective. Anyone can roll out web worthy video and, since video is proving to be a huge purchasing motivator, increasing numbers of businesses are giving video production a try.
Video Demos Increase Sales Conversions at Zappos.com
At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they’re doing with video and how effective it is. It’s so interesting that we had to talk about it as well. Since they had $1.2 Billion in sales last year, they seem to know a thing or two.
uSocial is Selling YouTube Views – Should you Buy em?
uSocial, the company that has created controversy regarding their services in the past, is at it again. You might remember them as the company that sold Diggs for your Digg submission, friends for your Facebook account, and followers of your Twitter ramblings. Now they’re offering a new service: views for your YouTube video.
Is Your Video A Vehicle Or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
