Do Social Media & Social Video Really Exist?
In Part 2 of my interview (PART 1 HERE) with Jason Falls co-author of “No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what’s good about social media today, what’s BS, and what needs to change for doing truly “social” business.
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns
Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.
Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore
Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit. While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host, Larry Kless, President and Founder ...
9 Tips For Increasing Video Conversions
YouTube might try to wow you with the latest statistics, by bragging that “48 hours of video are uploaded every minute!” However, as a business owner or marketer, that statistic can be discouraging. How will your videos ever stand out from the rest? Will anyone care enough not only to watch you on video, but ...
The Social Video Blueprint, Part 4: It's About Shares, Not Clicks
Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. Today, we're going to take a look at how sharing ...
Video Marketer's Guide to YouTube Annotations & Why You Should Use Them.
We’ve all sat down to watch a YouTube video at one time or another and wondered about the strange little boxes of text that pop up at random points throughout the video; distracting us, making us read when all we wanted to do was mindlessly watch an Internet video. While, yes, these little boxes are ...
Video Advertising and Mobile Apps – A Match Made in Heaven
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
Product Video SEO is Key to E-Commerce Success & Zappos Dominates
Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are adopting video in huge numbers, with Zappos serving as a ...
Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences. Liveclicker is doing a lot of ...
YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)
It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again....oooh shiny! Anyway, I just saw a post from yesterday that said they are switching up the way the bidding on Promoted Videos ...
How to Use Video to Improve Conversions, Reduce Returns & Increase Profits
When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales. These traffic driving activities can be costly if you are not converting so it’s essential that your website is engaging. In order to ensure strong returns on ...
E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study
Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some of the most passionate hobbyists around. And they love buying ...
Why You Should Consider Online Games as a Video Marketing Channel
While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve superior performance and increase engagement through user incentives. Marketers Are Embracing ...
Interactive Are 50% of AdoTube Video Ads in Q4 2010
AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service and users and not really an industry-wide report.
