Topic - Online Video & contextual
About Adotube’s Video Monetization Network
Adotube is a video monetization/advertising network that is focused on offering publishers a way to monetize online video content via opt-in, lead generation advertisements hat function as overlays. The service is somewhat similar to some others that we have seen like LiveRail, but Adotube is more specifically focused on interactive banner ads that drive lead generation.
Tremor Media Selects Digitalsmiths for Contextual Video Ad Targeting
Online Video Ad Network and Contextual Advertising Leaders Combine to Deliver on the Promise of Targeted Online Video AdvertisingTremor Media and Digitalsmiths have announced a partnership that enables dynamically and contextually targeted video advertising across Tremor Media’s network using Digitalsmith’s VideoSense® targeting solution. Tremor’s network reaches 51% of the internet delivering banner and in-stream video advertising opportunities that reach more than 92 million unique visitors per month – all of whom will benefit from increased advertising relevance. Now online marketers can successfully reach users with relevant ads that speak directly to them while they are engaged with the video content of their choice.
In-Stream Video Ads – A Thing of the Past
According to a new study released yesterday from Burst Media, more that 78.4% of those they surveyed indicated that they felt in-stream video advertisements (pre-roll, mid-roll, post-roll, etc…) were intrusive. While the study demonstrated that users recollect the advertisements, 1/2 of respondents said the advertisements disrupted their web surfing experience and 50.7% of respondents say they stop watching a video once an in-stream ad is run. 70% said that they pay no more attention to in-stream video ads than they do other creative ad units on the page.
Clipblast = Remote Control for the Video Web
As you may have seen on our site on Nov. 26th , ClipBlast.com appeared to have undergone a complete redesign, incorporating a much cleaner, web 2.0 feel and AJAX functionality. This redesign was officially launched earlier this week on Monday, Dec. 3rd.
2008 & Future Online Video Value Chain Predictions
Every Thursday at AltSearchEngines, they feature posts from Guest Authors from from the search engines themselves. Today, AltSearchEngines posted the following future predictions from Tom Wilde, CEO of EveryZing, the multimedia search and merchandising platform.
Online Video Ads Work for Direct Response
Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as high as 0.74%. Spending on online video ads is only 0.6% of their TV counterparts. Online video ads spending should see a surge if publishing networks can find a way of targeting videos contextually. US advertisers are expected to spend $775 million on online video ads this year.
Are Video Pre-Roll Ads a Thing of the Past? Comparing Video Ads
Comparing Video Ads: Why Pre roll advertising is a thing of past!
The concept of video advertising is not new to the Internet, however for some time the new video revolution that has taken the Internet with a storm, coupled with the concept of user generated content has led to the video ads gaining the spot they deserve on the center stage of Internet advertising.
Reuters Beta Video Search with Facial Recognition Technology
Have you heard about Viewdle? A recent post on techcrunch reviewed this interesting video search technology company. Viewdle was one of the companies that was selected to participate in the Techcrunch 40 Conference.
Google YouTube To Sell New Video Ad Format – Overlay Ads
Youtube and Google announced today that they will be integrating a new type of Video ad with selected group of partners. Videos from these partners will have a new type of contextual video advertisement displayed. This is called an overlay ad.
