Topic - Online Video & contextual
Youtube’s New Promoted Video Placement is Deceptive?
YouTube has changed some areas of their Promoted videos service. Is it good, bad or otherwsie? Plus is it still Promoted videos or has it simply become an expansion of the Related Videos area of the site? Let’s take a closer look at it and find out just what’s going on.
Creating Persuasive Interactive Video for E-Commerce
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
EveryZing Launches Metadata Generation SAAS For Multimedia SEO
EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content. This new service, named MediaCloud, is an online service that helps to automatically generate metadata for multimedia content assets.
As you can imagine, this opens a lot of doors for multimedia publishing, contextual advertising, archive video projects, and even section 508 compliance, a looming issue for media companies with online video content.
Personalized Video Discovery & Monetization – An Overview of Taboola
Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they’re also working towards making things better for the publishers and the advertisers. You might think of Taboola as the point where the three pieces of online video monetization meet – producer, advertiser, consumer.
The First Contextual Ad Platform to Leverage Image & Video Recognition Technologies Launched Today
Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world’s first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve highly targeted ads based on the context of online images and videos. The proprietary approach is similar to Google’s AdWords model, but based solely on an automated method that quickly indexes, filters, and classifies images and videos rather than relying on keywords to place targeted ads alongside rich media.
OVGuide Unveils a New and Improved Video Search Engine
OVGuide.com, the Internet’s most comprehensive guide to online video sites, including TV shows, movies, user-generated content, video games and music, today unveiled a new search engine that makes finding online video more precise, fast and thorough than other alternatives on the Web.
Brightcove Announces New Online Video Platform
Brightcove Inc. today announced the beta of its next-generation online video platform, Brightcove 3. The beta program provides access to a completely new version of the Brightcove service, which is already used in its current form by major media companies, businesses and organizations worldwide to reach more than 135 million unique Internet users every month.
Stephen Baker on Video SEO – Beyond Metadata 2 of 3
Stephen Baker, CRO of EveryZing.com, presents “Beyond Metadata; Plugging Multimedia into the Search Economy,” at the Video Search Summit in San Francisco, CA.
Google Adsense For Video Overlays Demo
As you may or may not know, a few weeks ago, TremorMedia announced their participation in Google’s AdSense for Video program. They have integrated Google AdSense into their Ad-inStream (AIS) platform, enabling publishers to accept targeted Google AdSense for video advertising formats with just one click. Thanks to the TremorMedia Blog, there is a nice little demo of the Google AdSense for Video overlays working here.
Microsoft adCenter Unveils Contextual Video Ads
Has anyone seen this demo? Can you share with us what you think? There are 2 other cool tools on the Labs site, but I don’t see this one.
Online Video Advertising Outlook, Are Overlays the standard?
There IS a problem with pre-roll advertising.
