How to Grow Video Views & Increase Video Ads - Tips From AOL Video
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out ...
Better Video Ad Targeting With Object & Facial Recognition Technology
Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. So now, through TubeMogul, you should be better able to ...
The Future of Search Might Not Require Any Actual Searching
Marrisa Mayer has a new title at Google: head of consumer products. Which is a little vague, if you ask me, but most major company job titles are that way. At the LeWeb 2010 conference in Paris, she sat down on stage for an interview with Techcrunch founder Michael Arrington. And he got some pretty ...
Real-Time, Dynamic Video Ads for Retail Advertisers
A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads. I thought I’d take a moment to talk about why I think this has tremendous potential.
Video Ad Re-Targeting Converts Better, Says SpotXchange
SpotXchange says that retargeting consumers who didn't buy the first time round actually works to increase results. But what is it and how does it work? More importantly, how well does it work?
Online Video Ads Vs Search Ads - The Fight of The Decade
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day these two online titans will face off in the annual ...
Creating Persuasive Interactive Video for E-Commerce
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question - how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to ...
EveryZing Launches Metadata Generation SAAS for Multimedia SEO
EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content. This new service, named MediaCloud, is an online service that helps to automatically generate metadata ...
Personalized Video Discovery and Monetization - An Overview of Taboola
Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they're also working towards making things better for the publishers and ...
The First Contextual Ad Platform To Leverage Image and Video Recognition Technologies Launched Today
Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve highly targeted ads ...
OVGuide Unveils A New and Improved Video Search Engine
OVGuide.com, the Internet's most comprehensive guide to online video sites, including TV shows, movies, user-generated content, video games and music, today unveiled a new search engine that makes finding online video more precise, fast and thorough than other alternatives on the Web.
Brightcove Announces New Online Video Platform
Brightcove Inc. today announced the beta of its next-generation online video platform, Brightcove 3. The beta program provides access to a completely new version of the Brightcove service, which is already used in its current form by major media companies, businesses and organizations worldwide to reach more than 135 million unique Internet users every month. ...
Stephen Baker On Video SEO - Beyond Metadata 2 of 3
http://www.reelseo.com/beyond-metadata-2/ EveryZing's Stephen Baker talks about Video SEO.
Google Adsense for Video Overlays Demo
As you may or may not know, a few weeks ago, TremorMedia announced their participation in Google’s AdSense for Video program. They have integrated Google AdSense into their Ad-inStream (AIS) platform, enabling publishers to accept targeted Google AdSense for video advertising formats with just one click. Thanks to the TremorMedia Blog, there is a nice ...
Overlay TV - Coolest Tool for Video Overlays
Overlay.TV, an interactive media company, today launched a revolutionary video-commerce platform that will enable an entire generation of online video publishers to express themselves in a new way by personalizing and monetizing the billions of videos currently posted to the Internet. The Overlay.TV platform offers a simple way for publishers to unobtrusively link images within ...
