contextual Articles

Contextual is the thirty-first full-length album by Russian multi-instrumentalist musician Senmuth. It was independently released in 2007.

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes ...

How to Grow Video Views & Increase Video Ads - Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and ...

Better Video Ad Targeting With Object & Facial Recognition Technology

Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. ...

The Future of Search Might Not Require Any Actual Searching

Marrisa Mayer has a new title at Google:  head of consumer products.  Which is a little vague, if you ask me, but most major company job titles are that way.  At the LeWeb 2010 conference in Paris, she sat down on stage for an interview ...

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

Video Ad Re-Targeting Converts Better, Says SpotXchange

SpotXchange says that retargeting consumers who didn't buy the first time round actually works to increase results. But what is it and how does it work? More importantly, how well does it work?

Online Video Ads Vs Search Ads - The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day ...

Creating Persuasive Interactive Video for E-Commerce

There's been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question - how should video interactivity be applied to e-commerce video?  The answer, I believe, is that interactive techniques should ...

EveryZing Launches Metadata Generation SAAS for Multimedia SEO

EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content.   This new service, named MediaCloud, ...

Personalized Video Discovery and Monetization - An Overview of Taboola

Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they're ...

The First Contextual Ad Platform To Leverage Image and Video Recognition Technologies Launched Today

Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world's first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos ...