content marketing Articles

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and im...

Companies Focus in on Video for Branded Content Marketing

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew ...

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going--and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led ...

Coca Cola's Secret Branded Content Formula Revealed: Liquid Content

Coca Colas Secret Branded Content Formula Revealed: Liquid Content

A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.  Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a ...

Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

Ooyala Custom Video Analytics: Real Time Facebook Behavioral Data

I interviewed Ooyala co-Founder and President of Products' Bismarck Lepe, on today's release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the ...

4 Tips For Creating A Video Blog Post

4 Tips For Creating A Video Blog Post

Videos don't have to just live on video sharing sites. By embedding your videos into blog posts you are giving both your video and content marketing campaigns a whole new dimension.

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some ...

How To Reach Your Online Video and Social Media ROI Goals

How To Reach Your Online Video and Social Media ROI Goals

This is one of those "top view" big picture type articles designed  to help you think a little differently about the question of predicting, planning for and delivering ROI for online video and social media campaigns. Return on investment is something that hits every marketing ...

Content Marketing Strategies With Web Video and Social Media

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You ...

42 Online Video Content Ideas for Business Marketing

42 Online Video Content Ideas for Business Marketing

If you have ever wondered how you might be able to use video for your business, I present you with 42 potential ideas below.  I was impressed when I saw this great post from Jimm Fox of OneMarketMedia. In it, Jimm outlines 42 different use ...

Choosing An Online Video Marketing Attorney

Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.

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