content marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts,…

Vimeo On Demand Now Offers Buy Or Rental Options Vimeo On Demand 360x240

Vimeo On Demand Now Offers Buy Or Rental Options

Vimeo on Demand has introduced more features that improves the service for both the filmmaker and for the viewer. Users can now choose to either rent or buy content and the creator can offer a preorder facility as well as the opportunity to raise promo codes for marketing purposes.
The Top Video Marketing Mistakes (and Solutions) Video Marketing Mistakes 360x240

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don't always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
Video Marketing with a Coupon Mentality: Why This Shouldnt Be the Approach video coupon

Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.
The Value Proposition of a Video Newsletter Program video newsletter 318x240

The Value Proposition of a Video-Newsletter Program

Properly optimized and posted video-newsletters keep today's video-oriented customers updated while providing solid SEO benefits for small and local businesses. What kind of tentacles can a video-newsletter use to reach out?
Have A Strategy for Online Video: Video Marketing Tips video marketing feature

Have A Strategy for Online Video: Video Marketing Tips

You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.
Adopting a Video Content Strategy For Your Business Video content strategy

Adopting a Video Content Strategy For Your Business

Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing. Develop skills to create an effective video strategy in business, and become aware of what the public is looking for in a compelling online video.
What B2B Videos Can Learn from What Goes Viral businessman 360x240

What B2B Videos Can Learn from What Goes Viral

First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, thos...