content marketing Articles

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and im...

New iPad App Radically Simplifies Business Video Creation

New iPad App Radically Simplifies Business Video Creation

There's a new video app on the market for the iPad which makes it very easy to create interactive video experiences by synchronizing presentation slides with live web pages, streaming social media and interactive surveys. We take a look at its features.

'First Kiss' Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

'First Kiss' has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It's set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it's had.

How to Create Videos That People Will Love and Share [Creator's Tip #137]

How to Create Videos That People Will Love and Share [Creators Tip #137]

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator's Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.

Royal Bank of Canada's Innovative Video Ads Tap Into Your Emotions

Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada's new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

How To Create a Video Content Marketing Strategy for YouTube [Creators Tip #136]

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.

Video Content Marketing vs Static Content Marketing

Video Content Marketing vs Static Content Marketing

Content marketing is the buzzword of the moment but what's the big difference between static content marketing and video content marketing? Well, one is highly engaging and effective and gives you the ideal opportunity to reach your target audience. And the other is static.

Video Content Marketing: 4 Tips to Enhance Production Value

Video Content Marketing: 4 Tips to Enhance Production Value

Creating and producing video in the past was very time consuming and expensive. Fast forward to today and everyone carries HD camcorder in their pocket. Here are 4 very simple tips for creating quick and simple videos for your content marketing strategy without spending a lot of money.

B2B Digital Marketing Budgets to Increase, Focus on Video, Social Media [REPORT]

B2B Digital Marketing Budgets to Increase, Focus on Video, Social Media [REPORT]

According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

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