consumption Articles

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixe...

Web Series Viewership Continues To Rise, While Cable TV Drops

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the …

Ooyala Reports Viewers Watch Online Video 40% Longer On Tablets

Ooyala Reports Viewers Watch Online Video 40% Longer On Tablets

Ooyala, whom I need to speak with about something else and who should email me (yeah, I know it works because I've done it before), put out a pretty rockin new infographic on Friday which talked about video consumption. I just happened to stumble upon …

New Survey Shows That *GASP* Americans Are Watching More Online Video

New Survey Shows That *GASP* Americans Are Watching More Online Video

Americans are watching online video! Crazy right?! Oh wait, we know that. If we weren't watching so much more, Jeremy probably wouldn't have gotten flamed as much as he did in his anti-Netflix-consumer article… I mean in his article in which he said we needn't be …

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected …

What’s The Next Eye-Popping Milestone For YouTube?

Whats The Next Eye Popping Milestone For YouTube?

YouTube shocked the world last year with the reveal that they were regularly serving up 2 billion video views per day, with over 35 hours of video being uploaded every minute. As stunning as those numbers were at the time, YouTube wasn't shy about setting …

New DLNA Guideline Could Mean Premium Content On All Connected Devices

New DLNA Guideline Could Mean Premium Content On All Connected Devices

DLNA, The Digital Living Network Alliance, is all about getting your content from where it's stored to where you want to watch it. Now, they've teamed up with satellite, cable and telecommunications service providers on the Interoperability Guidelines to leverage DTCP-IP Protected Streaming to make …

HTC to Offer Movie, TV Rentals on New Superphone, Sensation 4G

HTC to Offer Movie, TV Rentals on New Superphone, Sensation 4G

HTC recently announced that they will offer an app that will allow the purchase and rental of TV and film right from their new Sensation 4G superphone. They recently invested in OnLive, a video game streaming service (Feb 2011) and made a strategic investment in …

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

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