consumption Articles

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixe...

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I've been telling everyone for about a year that this was going to play a major role in online video …

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were …

Consumer Insights into Online Video for eCommerce Shopping

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from …

New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]

New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]

There are more changes happening at YouTube (surprise! surprise!) and this time it revolves around the new embed player, which we've discussed here at ReelSEO previously, and new ways YouTube is integrating it's editing tools directly into your video manager. Also, we look at how the …

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

I'm on a plane as I write this, and still working–see how dedicated I am to the cause? Anyway, there's a ton of emails in the inbox already today from CES (which is where I'm headed) and this one caught my eye because it's some …

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord cutting is dead some say. Others think it a passing fad and that there's no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. With the upswell of …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

Kindle Fire Early Adopters Digging Tech-Related Video

Kindle Fire Early Adopters Digging Tech Related Video

Ooyala put out a kickin new infographic I thought I would drop on you as I was just contemplating the other day what the Kindle Fire might do for online video consumption and thought it might, pardon the pun, kindle some renewed viewing.

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

That might be the most number of uses of the word video in a title by me, ever. The VideoMind Video Index is a quarterly report that will offer everyone an insight into what's going on in the world of video and, I quote,  "an …

Will Amazon’s New Kindle Light A Fire Under Online Video?

Will Amazons New Kindle Light A Fire Under Online Video?

The flames are on full blast in the tablet world as Amazon has released their new Kindle, the Android-powered Kindle Fire. Will it set online video alight with its hotness? It seems to already be pulling heat from another major tablet platform, the iPad (and …

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