consumption

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixed investment, intermediate consumption, and government spending — are placed in separate categories. See consumer choice. Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. the selection, adoption, use, disposal and recycling of goods and services).
Likewise, consumption can be measured by a variety of different ways such as energy in energy economics metrics. The total…

Americans Spend 33 Minutes a Day Watching Video on Smartphones video ad optimum length 360x240

Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.
How The Socialization of Video is Driving Massive Consumption socialMedia2 360x240

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.
BuzzFeed Video Shares Its Formula for Video Content Marketing buzzfeed video strategy 360x240

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
68% of U.S. Viewers Choose YouTube to Watch Online Video  youtube for children 360x240

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
By 2018, 84% of Internet Traffic Will Be Video Content [Study] video 84 per cent internet traffic 2018 360x240

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video's current slice of the online pie. That's the equivalent of 4.5 trillion YouTube clips. 4K video, and the 'Internet of Things' are also going to play a bigger part in our internet consumption in four years time.
18 34 Year olds LOVE YouTube But Demand Much More From Brands youtube 18 34 year olds 240x240

18-34 Year-olds LOVE YouTube But Demand Much More From Brands

18-34 year-olds are in love with YouTube. That's no surprise, but that doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market.
U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report] online video consumption 2014 IAB 284x240

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.
Online News Video Reaching Saturation Point? [Report] online video news1 360x240

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!
Computer based Video Consumption Climbed 157% in Past Five Years computer video consumption 360x240

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
India is Loving Video Twice As Much Than Before, According to comScore india comscore

India is Loving Video Twice As Much Than Before, According to comScore

India doubled the number of videos they watched in March 2013 compared to March 2011. This is due to increased viewership, increased video-watching, and increased time spent watching videos. While it's actually a small percentage of the population, viewership keeps rising at a phenomenal rate.
Video Advertising Continues To Break New Ground in Canada [Report] canada online video 353x240

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.