consumption Articles

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixe...

HTC to Offer Movie, TV Rentals on New Superphone, Sensation 4G

HTC recently announced that they will offer an app that will allow the purchase and rental of TV and film right from their new Sensation 4G superphone. They recently invested in OnLive, a video game streaming service (Feb 2011) and made a strategic investment in ...

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

When Live Streaming Video Goes Viral: A Bald Eagle Case Study

The Truman Show is one of my favorite movies. It examined the possible future where every moment of a man's life might be broadcast on television for the world to see (EdTV, a similarly-premised movie, came out the same year). A few years ago, Justin.tv ...

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

The Online Video Weekly News Reel - Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 ...

Time-Shifting TV Usage Rises in Second Half of 2010: Nielsen

Nielsen reported on TV usage for the second half of 2010 and found that Americans watched drastically more time-shifted television than before. Of the 154 hours of TV consumption a month, up to 30 hours a month were time-shifted. That's roughly 25% of some demographics' ...

AT&T DSL, U-Verse Bandwidth Cap Detrimental to Online Video?

AT&T has announced that they will begin capping the bandwidth on DSL and U-Verse accounts starting in May. The limits will be 150GB (landline DSL) and 250GB (U-Verse), per month. Considering they claim download speeds of up to 24Mbps that's a reduction in bandwidth of ...

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published ...