consumption Articles

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixe...

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord cutting is dead some say. Others think it a passing fad and that there's no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. With the upswell of ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Kindle Fire Early Adopters Digging Tech-Related Video

Kindle Fire Early Adopters Digging Tech Related Video

Ooyala put out a kickin new infographic I thought I would drop on you as I was just contemplating the other day what the Kindle Fire might do for online video consumption and thought it might, pardon the pun, kindle some renewed viewing.

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

That might be the most number of uses of the word video in a title by me, ever. The VideoMind Video Index is a quarterly report that will offer everyone an insight into what's going on in the world of video and, I quote,  "an ...

Will Amazon's New Kindle Light A Fire Under Online Video?

Will Amazons New Kindle Light A Fire Under Online Video?

The flames are on full blast in the tablet world as Amazon has released their new Kindle, the Android-powered Kindle Fire. Will it set online video alight with its hotness? It seems to already be pulling heat from another major tablet platform, the iPad (and ...

Web Series Viewership Continues To Rise, While Cable TV Drops

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the ...

Ooyala Reports Viewers Watch Online Video 40% Longer On Tablets

Ooyala Reports Viewers Watch Online Video 40% Longer On Tablets

Ooyala, whom I need to speak with about something else and who should email me (yeah, I know it works because I've done it before), put out a pretty rockin new infographic on Friday which talked about video consumption. I just happened to stumble upon ...

New Survey Shows That *GASP* Americans Are Watching More Online Video

New Survey Shows That *GASP* Americans Are Watching More Online Video

Americans are watching online video! Crazy right?! Oh wait, we know that. If we weren't watching so much more, Jeremy probably wouldn't have gotten flamed as much as he did in his anti-Netflix-consumer article... I mean in his article in which he said we needn't be ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected ...

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