consumption Articles

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixe...

Online Video Increases TV & Cable Network Brand Engagement

Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.  Since they looked at online video a lot ...

Long-Form Online Video Content Wins Out Across Platforms

Long Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Nielsen put out some numbers, in the Global Online Consumers and Multi-Screen Media: Today and Tomorrow report, last week that showed a flip between TV and computers when compared to the 2010 results. They polled Internet users in 56 countries about their video viewing tendencies ...

TV Still Dominant Video Consumption Platform, For Now

TV Still Dominant Video Consumption Platform, For Now

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren't really contributing all that ...

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There's nothing alarming here, TV took a small dip and in 2011 vs 2010 and other ...

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I've been telling everyone for about a year that this was going to play a major role in online video ...

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...

Consumer Insights into Online Video for eCommerce Shopping

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]

New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]

There are more changes happening at YouTube (surprise! surprise!) and this time it revolves around the new embed player, which we've discussed here at ReelSEO previously, and new ways YouTube is integrating it's editing tools directly into your video manager. Also, we look at how the ...

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

I'm on a plane as I write this, and still working--see how dedicated I am to the cause? Anyway, there's a ton of emails in the inbox already today from CES (which is where I'm headed) and this one caught my eye because it's some ...

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