consumption

Consumption is a common concept in economics and many other social sciences, and gives rise to derived concepts such as consumer debt. Generally, consumption is defined in part by comparison to production. But the precise definition can vary because different schools of economists define production quite differently. According to mainstream economists, only the final purchase of goods and services by individuals constitutes consumption, while other types of expenditure — in particular, fixed investment, intermediate consumption, and government spending — are placed in separate categories. See consumer choice. Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. the selection, adoption, use, disposal and recycling of goods and services).
Likewise, consumption can be measured by a variety of different ways such as energy in energy economics metrics. The total…

How NowThis Became the Most Watched News Publisher on Facebook nowthis news facebook strategy 360x240

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
Social Video Way More Important than TV for Generation Z social video generation z 360x240

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.
Millennials Ensure 46% of Video is Consumed Via Mobile [Report] millennials drive mobile video consumption 360x240

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.
By 2020, 75% of Mobile Traffic will be Video [Cisco Study] 75 percent mobile traffic video 360x240

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.
YouTubes CES Keynote: Four Reasons Why Digital Video Will Win the Decade robert youtube 360x240

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

YouTube's Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
71% of Companies Plan to Increase their Video Marketing Budget   Because it Works! [Study] video marketiing success 360x240

71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]

A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
Video Advertising on Increase, Winning the Budget Away from TV Ads [Report] TV Resources Going into Digital Video 360x240

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.
17 Video Marketing Tips for a Winning Strategy [Free Whitepaper] 17tips cover 360x240

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

Do you want to keep up with best practice in optimising, distributing, and marketing your video content? At ReelSEO, we've put together 17 of our best and most effective video marketing tips in a free whitepaper that you can download today! All the tips are actionable and you can start implementing them as part of your video marketing campaigns right now.
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile Youtube and mobile video 360x240

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
12 Slides That Every Video Marketer Should Read Right Now Meeker 25 360x240

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.