In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.
The Friskies award for best cat video was a huge success in 2012 – both for the brand and for the winner. So, it’s no surprise that the competition returns in 2013. You have 10 days to get your winning entry in and launch the media career of your beloved kitty.
American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year. This is a golden opportunity for brands to start leveraging the power of video to tap into potential sales.
comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and …