connected TV Articles

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YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

SHAZAM! Interactive Super Bowl Ads Drive Engagement

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long ...

Video Search Online Versus Connected TV Search & Discovery?

Video Search Online Versus Connected TV Search & Discovery?

ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak--all moderated by Streaming Media's editor Eric Schumacher-Rasmussen--called Search, Recommendation, & Discovery. And now we have the video of ...

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now ...

LG Hedging Its Bets With Two Connected TV Platforms

LG Hedging Its Bets With Two Connected TV Platforms

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning OLED TV they're working ...

Boxee Live TV Adapter - Without DVR Is It Too Little, Too Late?

Boxee Live TV Adapter   Without DVR Is It Too Little, Too Late?

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your ...

Greed & The Crumbling Dream Of A Video Promised Land

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...

The Weekly Online Video News Round Up - Future Edition

The Weekly Online Video News Round Up   Future Edition

The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a ...

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