connected TV Articles

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Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I've been telling everyone for about a year that this was going to play a major role in online video …

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen Jumps on Cross Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online …

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The …

Tablet Video Viewing On Fire – Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then …

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a …

SHAZAM! Interactive Super Bowl Ads Drive Engagement

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand – now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long …

Video Search Online Versus Connected TV Search & Discovery?

Video Search Online Versus Connected TV Search & Discovery?

ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak–all moderated by Streaming Media's editor Eric Schumacher-Rasmussen–called Search, Recommendation, & Discovery. And now we have the video of …

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee Totally Removes PC Software From Site, Here Are Some Alternatives

Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now …

LG Hedging Its Bets With Two Connected TV Platforms

LG Hedging Its Bets With Two Connected TV Platforms

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning OLED TV they're working …

Boxee Live TV Adapter – Without DVR Is It Too Little, Too Late?

Boxee Live TV Adapter   Without DVR Is It Too Little, Too Late?

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your …

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