connected TV Articles

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Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Following up on my previous article from the YuMe Connected TV White Paper which focused on advertising and ad-supported content, I also wanted to take a look at the content itself including what people are watching, when they watch it and, rather importantly, how they ...

Best Practices for Building User-Friendly Connected TV Applications

Best Practices for Building User Friendly Connected TV Applications

So I started doing some research to compile what I could on making apps for the connected TV platform. I tried to find all the API guides and docs I could find as well as some basic tips on creating a good user experience for ...

Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]

Ad Interaction High on Connected TV Where Ad Supported Content Preferred [Study]

YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in The Who, What, When, Where, Why and ...

Weekly Online Video News Roundup - Post Birthday Blues Edition

Weekly Online Video News Roundup   Post Birthday Blues Edition

We weep for the numbers tacked onto our ages this past week. Well, I don't actually. But I know many do. At least it's National left-handed day this week so we can stick it to the righties! On the online video front, the week started ...

Weekly Online Video News Round Up - Birthday Edition!

Weekly Online Video News Round Up   Birthday Edition!

Happy Birthday Mark! And, since it's Saturday, Happy Birthday, to me, happy birthday, to me, happy birthday dear Christophor (boom cha) happy birthday to me! Alright, enough tomfoolery, I'm going to eat cake with my coffee, you go catch up on this week in online ...

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are ...

Roku CEO on the Future of Television & Why It's Such a Squiggly Mess

Roku CEO on the Future of Television & Why Its Such a Squiggly Mess

The future of television, as Roku Founder and CEO Anthony Wood sees it, is not as futuristic as you'd think, where we'll be able to watch every movie ever made, in any language, day or night. Wood says the future is getting close. I caught ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

Weekly Online Video News Roundup - Super Hot Summer Starts Edition

Weekly Online Video News Roundup   Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought ...

LG and Philips Work Toward Universal Smart TV App Platform with Smart TV Alliance

LG and Philips Work Toward Universal Smart TV App Platform with Smart TV Alliance

This is particularly of interest to me since I just finished the round up of connected TV advertising services and offerings. LG and Philips have created a Smart TV Alliance and are working toward a universal app platform. For advertisers and publishers alike, this is ...

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