connected TV Articles

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Pac-12, Ooyala Team for Digital Sports Entertainment Network

Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground ...

Long-Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

TV Still Dominant Video Consumption Platform, For Now

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren't really contributing all that ...

Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising. Some reports in the ...

More than 20% of US Households Have Connected TV, Most Never Connect it

Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that's sort of a ...

Connected TVs in more than 1/3 US Homes, Get Moving on Your Strategy!

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I've been telling everyone for about a year that this was going to play a major role in online video ...

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long ...

Video Search Online Versus Connected TV Search & Discovery?

ReelSEO's own Mark Robertson spoke last October at the Streaming Media Europe conference in London. He was on a panel with some great folks like Vanessa Vigar & Thomas Dvorak--all moderated by Streaming Media's editor Eric Schumacher-Rasmussen--called Search, Recommendation, & Discovery. And now we have the video of ...