connected TV Articles

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What Are the Best Smart TV Options for the UK?

What Are the Best Smart TV Options for the UK?

As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the UK? I've been looking at some of the Smart TV devices on the market and …

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

Pre roll Video Ads Dominate, 15 Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like …

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a …

Length, Size, Going to Completion Matter….for Online Video Viewing by Device

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter… especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and …

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing …

OTT Popularity Scares TV Makers into Building a Common Connected TV System?

OTT Popularity Scares TV Makers into Building a Common Connected TV System?

Yeah, it's a weird bit of news but it seems that fear of Apple and Google taking a big slice of their TV viewer's time and business, was motivation enough for some of the largest TV manufacturers to get together and build exact what I …

Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Streaming Video Gaining Ground on Broadcast TV for Connected TV Users

Following up on my previous article from the YuMe Connected TV White Paper which focused on advertising and ad-supported content, I also wanted to take a look at the content itself including what people are watching, when they watch it and, rather importantly, how they …

Best Practices for Building User-Friendly Connected TV Applications

Best Practices for Building User Friendly Connected TV Applications

So I started doing some research to compile what I could on making apps for the connected TV platform. I tried to find all the API guides and docs I could find as well as some basic tips on creating a good user experience for …

Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]

Ad Interaction High on Connected TV Where Ad Supported Content Preferred [Study]

YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in The Who, What, When, Where, Why and …

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are …

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