connected TV Articles

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Streaming Media East 2014: Be There or Be 4:3!

Streaming Media East 2014: Be There or Be 4:3!

TVE to H.265 and MPEG-DASH will all be talked about at Streaming Media East. If you don't know what all those are, don't worry and just get to the show. 4K is big on the list as are talks for advertisers and broadcasters who are interested in expanding away from just TV. ReelSEO readers get a discount too!

Live Video Beats VOD Hands Down in Per Play Viewing Time

Live Video Beats VOD Hands Down in Per Play Viewing Time

Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.

Long Form Content Mobile Viewing Growth Continues, Who's Watching?

Long Form Content Mobile Viewing Growth Continues, Whos Watching?

Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.

13 Essential (and Not so Essential) Chromecast Apps

13 Essential (and Not so Essential) Chromecast Apps

Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...

Netflix Q4 2013: 4K, Net Neutrality, Pre-roll Ads, Original Content

Netflix Q4 2013: 4K, Net Neutrality, Pre roll Ads, Original Content

Netflix Q4 2013 results are just in and the company discuss net neutrality, 4K streaming, pricing structures, and the probability of pre-roll ads. Find out what else CEO Reed Hastings and the Netflix crew had to say.

An In-Depth Look At OTT And Live TV For 2014

An In Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.

YouTube Now Testing Chromecast HDMI Support For Embedded Video Content

YouTube Now Testing Chromecast HDMI Support For Embedded Video Content

YouTube has confirmed that they are currently testing the ability to watch videos on the Chromecast HDMI dongle that are embedded on third party sites outside of YouTube. Support for such a feature would mean videos curated on other sites, such as blogs, would be just as accessible for viewers.

YouTube App For Android & iOS Adds Multitasking And Playlist Features

YouTube App For Android & iOS Adds Multitasking And Playlist Features

The new YouTube app for the Android platform is currently being rolled out and it comes with some excellent new features like multitasking so you can watch one video while browsing for another plus users now have the ability to search for playlists. It's just gone live for iOS too!

10% Of Viewers Watch Online Video Via Mobile And Tablets [Study]

10% Of Viewers Watch Online Video Via Mobile And Tablets [Study]

The way we watch video is changing by quarter by quarter as the technology becomes more advanced and the devices become ever more affordable. 10% of all video watched online in Q1 2013 was done so via a smartphone or a tablet (or both) as viewers themselves become increasingly more mobile. Live video also proved to be a crowd pleaser.

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