When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.
TVE to H.265 and MPEG-DASH will all be talked about at Streaming Media East. If you don’t know what all those are, don’t worry and just get to the show. 4K is big on the list as are talks for advertisers and broadcasters who are interested in expanding away from just TV. ReelSEO readers get a discount too!
Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.
Ooyala’s Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.
YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This …
Netflix Q4 2013 results are just in and the company discuss net neutrality, 4K streaming, pricing structures, and the probability of pre-roll ads. Find out what else CEO Reed Hastings and the Netflix crew had to say.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
YouTube has confirmed that they are currently testing the ability to watch videos on the Chromecast HDMI dongle that are embedded on third party sites outside of YouTube. Support for such a feature would mean videos curated on other sites, such as blogs, would be just as accessible for viewers.