Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Online Video Streaming Reaches Into Rural Markets

Those purveyors of numbers and panel research, comScore, have another report, this time showing how regional ISPs are boosting bandwidth in rural markets. So that means when people aren't out tilling the fields, they're in the house online? It would seem so. The growth numbers ...

80% of Internet Users Watch Online Video, Worldwide

Beet.tv caught up with Tania Yuki from comScore and found out that 80% of all net users worldwide watch video online. Aren't you glad you were there before they arrived?

Video Advertising Is The Fastest Growing Ad Format Online

Video advertising is the fastest growing advertising format online, so says a new survey from BrightRoll—one of the largest online video advertising networks.  The pace of growth for online video ad spending is expected to remain around 40% for 2010—the same rate of growth as ...

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers ...

Online Video Viewing Soars 37% Year Over Year In The UK

Sure, the US is seeing something of a sputter in the online video growth curve. In fact it's sort of flatlined recently, but while that might be the case, our English-speaking counterparts across the big pond are seeing some expansion in their online video viewing ...

Hulu Dances As Viewers Watch 2.4 Hours In February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what's that mean for the rest of the industry?

Get Ready for More Video Advertising With Online TV Shows

Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? I've got some exclusive insight from the Comcast ...

ComScore Says You're Ready for More Ads On Your Video Content

ComScore, generally regarded as the most accurate web metrics firm (or at least the most trusted), has released the findings of a new study that are kind of surprising.

Game On! TubeMogul Launches PlayTime Video Ad Network

Today, Tubemogul announced something huge... they are parlaying their expertise in online video distribution and measurement into the creation of a brand new video advertising network.

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over ...

Speculating On Reasons for Online Video's Unprecedented Surge In 2009

Will Richmond over at VideoNuze published an interesting article yesterday pondering some possible reasons for the meteoric rise in online video's popularity in 2009.  The article starts with a graph that shows a jump of nearly 124% growth in total views last year.  The previous ...

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to ...

Over 1 Billion Videos A Day In December (2009) Says ComScore

According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That's more than a Bilion a day. Who came out on the top for the month?

YouTube Search Accounts for Nearly 28% of All Google Searches

A little over a year ago, comScore's US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore's December 2009 ...

Online Video Hits A Record - 31 Billion Views In US

That's what ComScore is saying anyway. They say it's the first time the industry has topped that number and so it's a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month ...