Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Top 5 Video Advertising Network Recommendations October 2012

Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

Online Video Viewing in Latin America is Evolving, Rápidamente!

Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing …

Top 5 Video Advertising Network Recommendations August 2012

Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012′s numbers last week I wanted to give the numbers time to …

Weekly Online Video News Round Up – Even Steven Edition

Weekly Online Video News Round Up   Even Steven Edition

So my Packers are back to even, poor Bears… That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself. Anyway, the week was a busy one and there …

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find …

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, …

Top 5 Video Advertising Network Recommendations July 2012

Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the general online video numbers from comScore and, as always, I'm here to talk specifically about the online video advertising network numbers. This month's numbers are a bit weird because Brightroll was left out of them. Without them there were just …

Online Video Viewing Numbers Grow in July with Record Viewers

Online Video Viewing Numbers Grow in July with Record Viewers

It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in …

A Non-Average Month of Personal Online Video Viewing – Chris Adds it Up

A Non Average Month of Personal Online Video Viewing   Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …

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