Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore June 2013 Online Video Rankings: Ad Views Have More than Doubled Since January

ComScore released their June 2013 U.S. Online Video Rankings today. We saw another incredible rise in ads last month, and Americans watched a total of about 45 billion videos overall. Minutes-per-viewer increased to the highest point since last October.

The Week In Video: YouTube Dirty Tricks And More Arrested Development

The Week In Video: YouTube Dirty Tricks And More Arrested Development

We take a good look back at the week in online video to see how YouTube have made life a bit easier for those with more than one channel and how Netflix look set for a second series of Arrested Development.

comScore May 2013: Video Ads Soar Even Higher, Over 40 Billion Videos Watched

comScore May 2013: Video Ads Soar Even Higher, Over 40 Billion Videos Watched

An amazing 15 billion ads were viewed last month, taking the total minutes of ads from 5,000 to 6,000. And, the total number of videos watched by Americans eclipsed the 40 million mark. But as has been the story for the last three months, ad frequency is off the charts.

April 2013 comScore: Ads Continue to Explode

April 2013 comScore: Ads Continue to Explode

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

India is Loving Video Twice As Much Than Before, According to comScore

India is Loving Video Twice As Much Than Before, According to comScore

India doubled the number of videos they watched in March 2013 compared to March 2011. This is due to increased viewership, increased video-watching, and increased time spent watching videos. While it's actually a small percentage of the population, viewership keeps rising at a phenomenal rate.

March 2013 Comscore Ranking: A Record 13.2 Billion Ads Viewed

March 2013 Comscore Ranking: A Record 13.2 Billion Ads Viewed

The March 2013 comScore shows a lot more of the same, with a record amount of ads being watched last month...actually a bonkers amount of ads, blowing away all previous months by a wide margin. And that's likely to continue if the projections for video ads this year are to be believed.

Comscore, Sony's Crackle, Announce Multi-Platform Audience Measuring

Comscore, Sonys Crackle, Announce Multi Platform Audience Measuring

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.

Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we've seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.

Is a YouTube/Vevo Deal Imminent?

Is a YouTube/Vevo Deal Imminent?

In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract. The ...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...

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