Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But ...

Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]

This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. YouTube Planning ...

Engagement, Not Views, is Driving Today's YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But ...

Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is ...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn't working with standard online metrics, they decided to beat TV ...

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

YouTube's Recent & Pending Changes, Monetization, Politics & More: The Reel Web #31

YouTube is changing again! AGAIN??? Yup. This week's Reel Web will dive into some of the recent and pending changes at YouTube along with discuss general online video commentary around video monetization, how to respond to an unexpected viral success, and how online video will ...

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online ...

Netflix Users Spend Twice As Much Time On Site As Hulu Users

Maybe Netflix was right after all. No, not in the way they handled their price increase, but maybe in their logic for creating the increase in the first place. See, we've always assumed that Netflix's price hike this summer was about setting the stage for ...

Over 200 Billion Monthly Online Video Views - October 2011 comScore Video Metrix

200 billion is a number that neither you nor I can actually picture.  We've never seen 200 billion of anything, just sitting in front of us where we could start counting it.  But together, people of the world, we watched over 200-freaking-billion online videos in ...

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both ...

Over 7.4 Billion Video Ads In October As Tremor Video Tops A Billion

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in ...

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?