Comscore Articles

comScore (NASDAQ: SCOR) is an Internet marketing research company providing marketing data and services to many of the Internet’s largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.
comScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce. The problem was that the traditional methods in which companies were tracking online behavior would not work in tracking commerce, because of the lower incidence of buying online. Normal panels in tracking visitation would be around…

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android's expansion in the US smartphone market is continuing to grow as the three month comScore average, ending Febraury 2011, showed that 33% of smartphone users are using Android, up seven percent from 26% during the previous three months ended November 2010. This is big news as as they are now the #1 OS ...

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone else's success... or are they? There was obviously something to ...

Philip DeFranco Drops Bombshell On Reddit - Some YouTubers Make Six Figures A Month!

The Internet has seen its fair share of articles speculating on the profits of the top YouTube users. We wrote about ABC's estimates on how much money was being made. TubeMogul had come out just a few months earlier with their own guesses at what top video creators were making--and several YouTube video creators came ...

Canada Tops US in Average Time Spent with Online Video

comScore put out their 2010 Canada Digital Year in Review report last week and I quickly rifled through the first 30 pages to get to the good stuff, video usage! It turns out that Canadians really dig online video. I wonder if there's a video about the differences in bacon, Canadian bacon and back bacon, ...

The Online Video Weekly News Reel - Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 which is a crazy amazing price. I need to enjoy ...

Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...

India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer

While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month. Sure, it's not the 178M, 14.6 hours in the US but taking into account things like widespread broadband, economic factors, ...

More TV [Content] Viewed on Computers Than on TV [Devices]

Wow, recent research from Price WaterHouse Cooper (Sterling, Draper...oh wait) states that people now watch more TV content on their computer than they do on their televisions. The cite that there is a 5-10% margin of error (thank you for the transparency) on the study as it was a survey done with only 560 people. ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online video engagement, that there's entirely too much good data to ...

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of awesome, we'll have to just tell you about Brightroll's plan.

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published and hosted by online-only and cross-platform media brands," which makes ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is just starting to give us some data, which I will ...

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with online video, except for the fact that I watched both ...

Smartphone Usage Jumps 60%, Android Gains Major Ground

Google's Android is working on taking over the world if we are to believe the latest numbers from comScore from their December 2010 U.S. Mobile Subscriber Market Share. Not only that but the uptake of smartphones is rocketing with a year-to-year change of 60%. What does this all mean for you and your mobile and ...