Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Time for An SMB Video Portal?

One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level …

77% of Total U.S. Internet Audience Watches Online Video. – New Comscore Metrics for Nov 2008

comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago. Hulu Retains #6 Ranking …

Video Now Passing Search In Total Views

Online video views are now surpassing searches performed on the top 5 search engines, according to the most recent two months of stats released by comScore. In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. "Video is …

Internet Video Consumption In Germany – Research From ComScore

comScore released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. more than two years ago, …

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