Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Video Advertising Predictions For 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Mobile Games Poised to be Next Big Thing for Video Advertising?

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?

The Day In Online Video News and Views: October 28th 2013

The Day In Online Video News and Views: October 28th 2013

Google have promised that more people will be able to get their hands on Google Glass, as long as they can get someone with a pair to invite them. This and other news from the world of online video, cable and marketing.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

ComScore's Online Video Rankings are out for August 2013 and there's very little change from last month with the big players such as YouTube, Vevo, AOL and Fullscreen all holding on to their top positions.

ComScore Releases July 2013 Online Video Rankings

ComScore Releases July 2013 Online Video Rankings

ComScore's released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.

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