Comscore
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comScore (NASDAQ: SCOR) is an Internet marketing research company providing marketing data and services to many of the Internet’s largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.
comScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce. The problem was that the traditional methods in which companies were tracking online behavior would not work in tracking commerce, because of the lower incidence of buying online. Normal panels in tracking visitation would be around…
It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for another great week of keynotes, mixers, parties, & meet-and-greets. You ...
Our pal Greg Jarboe over at Search Engine Watch grabbed a fantastic scoop Sunday while interviewing comScore's Dan Piech: this summer YouTube and comScore will release a joint effort called YouTube Partner Reporting, which promises detailed analytic and demographic breakdowns of the various official YouTube Partner channels.
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...
Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential viewers it attracts and its ability to present all of ...
Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the rapid adoption of crowdsourced video production by Fortune 500 companies ...
It's time once again to take a look at the previous month's online video viewing numbers and statistics. This time, I waited until I got them from both the two major statistics firms, comScore and Nielsen, before writing anything up. It gives a clearer picture when you're able to compare the two. Not at all ...
comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there was a dip in February but a resounding rebound in ...
Some of you may know that I live in the Czech Republic, but I'm an American by birth. After six years living in Europe I have decided to return to America. This has caused much happiness and an equal amount of sadness. But as a Buddhist I believe that life is about change. All things ...
We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that this might be the year we see a major move. In the Brightroll Video Advertising Report for Q1 2011, respondents said that they would shift almost 65% of ad money ...
Vevo is on the move as the record-label-owned music video service is expanding into the UK according to a blog post this week on their site (which is not available anywhere but in the US...and the UK now). While the UK had a glimpse into what Vevo had to offer prior to this through YouTube ...
Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been seeing from all other research outfits up until now.
The NBA has thrown wide its arms and embraced online video perhaps more than any other major sports league in America. Well, at least that we know about presently because the Los Angeles Times just ran a piece that stated the NBA streamed more than 1.9 billion videos during the 2010 season. That's certainly a ...
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face value. But since we know there aren't 144 billion Americans ...
After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh...spring is in the air, Play Ball!
Hulu is doing well if you ask Jason Kilar, the CEO, who reported the Q1 stats for the online video service in a blog post on Monday. From the sounds of the post everything is unicorns and cotton candy over there in the rose-colored world of Huludise. Lots of good stats to show how healthy ...
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