Topic - Online Video & comscore
Recession and State of Online Video Industry Limit Adoption
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
Hulu Traffic Growth Slows, Dramatically
Ok so, Hulu, who recently had a row with Nielsen over traffic numbers, is suddenly not the high flyer that it once was. I’m sure it’s nothing serious and might even just be a bump in the road partly due to a lot of series wrapping up for the summer months. Less totally new content means less totally new viewers right?
Well according to the latest ComScore numbers (because Hulu doesn’t play well with Nielsen) it looks like that rocket-like growth may have hit the glass ceiling. The land of the double-digit month-to-month growth numbers may soon face into oblivion for the video service.
Online Testing for Video Ads is Not Common Practice
Marketing Sherpa has released a new report talking about the testing of ads prior to placement online is fairly uncommon.
If you take a look at the chart you can see that only around 33% of those using video ads online actually test the ads and only an amazing 3% actually test video in a paid environment prior to airing them on TV. The majority of video advertisers are using prior marketing research and the reception that previous ads received when they were used. Meanwhile only about 50% of advertisers are actually creating ads specifically targeted to particular placements.
Hulu vs. Nielsen The War of Numbers
According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn’t even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved.
Google Runs the Roost, Hulu Flying High
ComScore has released their latest numbers for theirr Video Metrix and while it’s no surprise that Google still has a commanding lead, there are others, like Hulu, that are rising fast.
Online Video Viewing in the UK Grows by 10% YOY
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older.
Youtube Sets New Record with 100 Million Viewers in January
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
Online Video Viewing in Germany – 77% of German Internet Users Watch Videos Online
The number of German internet users watching videos online has grown by 10 percent year-over-year to 28.5 million in December 2008, according to comScore.
Online Video Viewership Sets New Record in December
Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service. According to the report, for the first time, more than 14.3 Billion videos were watched in December along by US internet users. As you might expect, Google Sites (which include Youtube) led the growth charge, accounting for 49% of the incremental gain overall in videos viewed versus the previous month. For Youtube in particular, almost 100 mission viewers in December watched almost 6 billion videos on Youtube alone.
Online Video Advertising Industry Report For Q4 2008
As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected to continue its momentum despite the current economic climate and recession.
A few weeks back, the online video ad network, Liverail, published a new, comprehensive report and overview of the online video advertising market throughout the fourth quarter of 2008 titled, “State of the Industry – Q4 2008 Review of Online Video Advertising.”
Ecommerce Video Will Take Off in 2009 – New Report Shows that Product Videos Work!
We know how effective online video marketing and video advertising can be for various industries and sectors across the board. One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot. As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.
Keepin score with video metrics: Interview with comScore’s Tania Yuki
ReelSEO’s Grant Crowell interviews comScore’s Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that “2009 really is the time that the synergy of online video and commerce is going to happen,” and what are the best metrics to evaluate on how effective one’s video marketing and Video SEO truly is.
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