Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, ...

Online Video Viewing Numbers Grow in July with Record Viewers

It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in ...

A Non-Average Month of Personal Online Video Viewing - Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

Online Video Increases TV & Cable Network Brand Engagement

How_Multi-Screen_Consumers_Are_Changing_Media_Dynamics_PDF

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices. Since they looked at online video a lot ...

Obama and Romney Missing Out on Online Video Voter Gold? Here's 5 Video Tips for the Presidential Campaigns

Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates ...

YouTube's Spring Cleaning, Social TV Viewer Trends & More [Reel Web #40]

In this week's Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore's most recent stats around online video consumption, Viacom's interest in social tv, and a look at some new studies that indicate ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

Online Video Explodes In Germany

Comscore just released a study of online video engagement in Germany, and the results are a continuing testament to the growth of online video outside of the United States. 46.9 million German Internet users went to online video in March, a 2.3% increase from last ...