Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Google Runs The Roost, Hulu Flying High

ComScore has released their latest numbers for theirr Video Metrix and while it's no surprise that Google still has a commanding lead, there are others, like Hulu, that are rising fast. While each of 150 million Internet users each watched roughly 100 videos in March …

Online Video Viewing In The UK Grows By 10% YOY

comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older. Google …

Youtube Sets Record With 100 Million Viewers In January

comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth …

Online Video Viewing In Germany – 77% of German Internet Users Watch Videos Online

The number of German internet users watching videos online has grown by 10 percent year-over-year to 28.5 million in December 2008, according to comScore.

Online Video Viewership Sets Record In December

Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service.  According to the report, for the first time, more than 14.3 Billion videos were watched in …

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

Ecommerce Video Will Take Off In 2009 – Report Shows That Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannot. …

Keepin Score With Video Metrics: Interview With ComScore’s Tania Yuki

ReelSEO's Grant Crowell interviews comScore's Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that "2009 really is the time that the synergy of online video and commerce is going to happen," and what …

Time for An SMB Video Portal?

One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level …

77% of Total U.S. Internet Audience Watches Online Video. – New Comscore Metrics for Nov 2008

comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago. Hulu Retains #6 Ranking …

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