Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Speculating On Reasons for Online Video’s Unprecedented Surge In 2009

Will Richmond over at VideoNuze published an interesting article yesterday pondering some possible reasons for the meteoric rise in online video's popularity in 2009.  The article starts with a graph that shows a jump of nearly 124% growth in total views last year.  The previous …

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to …

Over 1 Billion Videos A Day In December (2009) Says ComScore

According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That's more than a Bilion a day. Who came out on the top for the month?

YouTube Search Accounts for Nearly 28% of All Google Searches

A little over a year ago, comScore's US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore's December 2009 …

Online Video Hits A Record – 31 Billion Views In US

That's what ComScore is saying anyway. They say it's the first time the industry has topped that number and so it's a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month …

YouTube Continues Search Engine Domination – Up 31% YOY

YouTube Continues Search Engine Domination   Up 31% YOY

Is anyone still wondering if search is important for video?  In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google.  Ever since …

Online Video Continues Ridiculous Trajectory

ComScore has released their online video numbers for September 2009, and the trend continues.  Online video views are again at an all time high. More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.  Holy cow.

The Relationship Between Social Media and Search

Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media.  The results are pretty interesting. Actually, the results, as presented by Comscore, read a bit like a copy of War & …

August Video Watching Online Tops Everything Previous

Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don't be, just …

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is …

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