Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

Yahoo Steals A Chunk of Google's Search Engine Market Share?

Yahoo Steals A Chunk of Googles Search Engine Market Share?

I come from a background in search.  I'm a search engine guy first, and a video guy second.  It's just how I'm wired.  Which is why ReelSEO is such a great home for me, because I get to write about both.  Today, there's some news ...

The Web Is Dead, Says Wired - But Video Is Alive and Kicking

The Web Is Dead, Says Wired   But Video Is Alive and Kicking

Today  everyone's talking about a piece in Wired Magazine entitled, "The Web Is Dead.” Naturally, they posted the story on their website, and probably in a few other dead media formats as well, like print. The article's first paragraph reveals that its headline is somewhere ...

Video Viewing Duration Doubles At Veoh After Qlipso Acquisition

Video Viewing Duration Doubles At Veoh After Qlipso Acquisition

Qlipso has announced that it has integrated its multiuser content-sharing platform into Veoh.com. This has seemed to work on the video front as the duration of viewing has doubled.

SES San Francisco's New Video Lab To Bring A Site Clinic Approach To Video

SES San Franciscos New Video Lab To Bring A Site Clinic Approach To Video

It's very nearly time for SES San Francisco, which runs August 16-20.  The Early Bird rate expired over the weekend, but most of you already know that SES is a bargain at any price.  The four days will be packed with the usual phenomenal speaker ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Changes In How Video Will Get To Online Viewers

Changes In How Video Will Get To Online Viewers

eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users' comfort with online video.

Video Metrix 2.0 - ComScore New Enhanced Video Statistics

comScore has updated their Video Metrix reports to include more information and insight. They're calling it Video Metrix 2.0, but it still does the same basic things that it always has.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

The Majority of Web Video Viewers Have No Problem With Ads

Hallelujah, right? I mean, that's part of what we're all doing here at ReelSEO, video online for advertising and marketing. So it's good to know that our target demographics aren't angry about it.

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

↑ Top