Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B …

2010 Internet Television In A Nutshell and 2011 Predictions

2010 Internet Television In A Nutshell and 2011 Predictions

Some might say that 2010 was the year of Internet TV's emergence. Sure, there were a lot of things that went right for it during the year and a couple things that didn't. So let's take a look at the highlights including the new Apple …

Media Metrix November 2010 – Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

Media Metrix November 2010   Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  …

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks …

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

Video Advertising Networks – A Reel List of Video Ad Networks

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show …

44 Percent of comScore Top 50 Web Properties Have Major Video Presence

44 Percent of comScore Top 50 Web Properties Have Major Video Presence

So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, "Gee, it could be cool to see just how many of them are video focused." So I went to work, and here are the results …

ComScore October 2010 Search Engine Rankings – Google Maintains Lead, Duh

ComScore October 2010 Search Engine Rankings   Google Maintains Lead, Duh

Since we talk about SEO, I figured we should talk about the search engines so you know where to focus (Google) and where you can sort of skip (AOL). Now, I find it odd that this report from comScore is five times longer than the …

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total …

Brightroll Publisher Survey 2010 Results – What is Important to Continued Online Video Ad Growth

Brightroll Publisher Survey 2010 Results   What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left …

↑ Top