Comscore Articles

comScore is an Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers.
ComScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
Magid and Gian came up...

More TV [Content] Viewed on Computers Than on TV [Devices]

More TV [Content] Viewed on Computers Than on TV [Devices]

Wow, recent research from Price WaterHouse Cooper (Sterling, Draper...oh wait) states that people now watch more TV content on their computer than they do on their televisions. The cite that there is a 5-10% margin of error (thank you for the transparency) on the study ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online ...

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of ...

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Apples to Oranges: Nielsen Online Video Numbers vs. comScores Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with ...

Smartphone Usage Jumps 60%, Android Gains Major Ground

Smartphone Usage Jumps 60%, Android Gains Major Ground

Google's Android is working on taking over the world if we are to believe the latest numbers from comScore from their December 2010 U.S. Mobile Subscriber Market Share. Not only that but the uptake of smartphones is rocketing with a year-to-year change of 60%. What ...

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from ...

Trouble in Huludise as Partners Decide How Online Video Service Will Survive

Trouble in Huludise as Partners Decide How Online Video Service Will Survive

Hulu, according to the Wall Street Journal, is rife with internal strife. It seems that there have been some meetings this week between the partners (NBC Universal, News Corp., and Disney) and the management of Hulu over the future of the company. At stake is ...

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