Topic - Online Video & comscore

Online Video Continues Ridiculous Trajectory

ComScore has released their online video numbers for September 2009, and the trend continues.  Online video views are again at an all time high.

More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views.  Holy cow.

The Relationship Between Social Media And Search

Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media.  The results are pretty interesting.

Actually, the results, as presented by Comscore, read a bit like a copy of War & Peace in original Russian–is there some mandate of which I am unaware that says all survey findings must be written in the impenetrable language of Legalese? 

August Video Watching Online Tops Everything Previous

Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don’t be, just keep reading.

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they’ve improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better targeted than TV, print and radio, but hey, what do I know? I’ll tell you what I know, Brightroll is, according to comScore, the third most popular video property on the web and that a good third of web watchers (video viewers?) will see an ad from the top ranked online video ad network. So stuff that in your hat and smoke it while I get the rest of this information together.

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?

eTailers Improve ROI with Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Online Ad Effectiveness Rivals TV? Yep!

I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here’s a study that did almost exactly that. They didn’t focus on video advertising online, unfortunately, but they’re near the mark.

Google Users Are More Loyal & More Active… Probably

New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined.  According to the research, Google users conduct an average of 54.5 searches.  Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.

More interesting than that, though, are the loyalty numbers.  

Brightroll’s Successful Q2 2009

Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.

Adobe Gets Serious with Open Source – Opens up that MF

Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.

BrightRoll Makes the List of Lists – Top 10 Video Property

Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.

What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.