Comscore

Why BuzzFeeds Video Distribution Strategy Demands New Industry Metrics buzzfeed video metrics strategy 360x240

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Is YouTube Really Now Worth More Than $70 Billion? youtube worth 70 Billion 360x240

Is YouTube Really Now Worth More Than $70 Billion?

Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?
Online Video Marketers Need to Stick to a YouTube First Strategy facebook no longer connected account on youtube 360x240

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.
Facebook Video Views and Posts: Lies, Damned Lies, and Statistics youtube facebook statistics 360x240

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
YouTube Superstars Debut on AOL Original Series ‘Follow Me’ Brittani Louise Taylor 360x240

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?
Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
YouTube Tells Indie Music Publishers to Sign Up or Lose Out  youtube music 360x240

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.
Video Wars: YouTube Versus the Rest of the World thumbnails videowars 360x240

Video Wars: YouTube Versus the Rest of the World

YouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it's becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.
186 Million Americans Watched an Online Video Last Month online video metrics comscore april 2014 360x240

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
Branded Videos: 42% of Social Shares Occur Within First 72 Hours  social shares viral video 360x240

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,
2014 Digital NewFronts: Firsthand Report From the Frontline newfronts logo 300x240

2014 Digital NewFronts: Firsthand Report From the Frontline

What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.
March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S. comscore online video metrix march 2014 360x240

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
All the Online Video Stats You Need, in an Online Video! static.squarespace 360x240

All the Online Video Stats You Need, in an Online Video!

Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it's not only demonstrating the power of online video, but also, because it's Shutterstock, the range of stock footage you might find there. Well done one and all, but where's the UK version?
Yahoo Looking to Acquire NDN, Compete with YouTube? yahoo ndn online video 360x240

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!