completion rates Articles

New Ad Formats From YuMe Offer Interactivity, Customization, Compatibility

I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they've recently made available for online video advertisers. The new YuMe Ads include three distinct category ad offerings with interactivity and ...

5 Factors That Improve CTR Effectiveness For Online Video Ads

TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video's Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be ...

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing ...

YouTube Promoted Video Advertising Program Move to Cost Per View (CPV)

It's not so often we get to talk about AdWords here at ReelSEO, but I keep a keen eye on their blog because tidbits of fascinatingly shiny news pop up now and again....oooh shiny! Anyway, I just saw a post from yesterday that said they ...

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those ...

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach ...

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an ...

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange's Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could ...

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love ...

40% of Video Advertisers "Hold Consumers Hostage" with Pre-Roll Ads

Break Media recently released their Digital Video Advertising Trends 2011 report that was done in partnership with Advertiser Perceptions. I've picked and pulled at it in several pieces lately and I just today found yet another interesting piece of information to chew one. Pre-roll video ...

Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as ...