Common Craft Articles

Common Craft is a small instructional video company owned by Lee and Sachi LeFever in Seattle, Washington, USA.
The company focuses on building a library of educational videos on a variety of topics that are easy to understand for people without a technical background. The videos use stop-action animation with whiteboards and paper cut-outs to illustrate the topic. Common Craft creates videos in four categories (Green, Money, Society, and Technology) and in five languages (English, Fren...

GoAnimate Team Up With Common Craft For New Explainer Video Tool

GoAnimate Team Up With Common Craft For New Explainer Video Tool

GoAnimate, the “do-it yourself” animated video platform have teamed up with Common Craft, one of the pioneers of the explainer video movement, to offer a brand new template for video creators, based on the Common Craft style. Available now, it promises to be an easy way to animate the famous cut out style of animation.

YouTube Channel To Watch In 2012 - Explanation Videos From CGP Grey

YouTube Channel To Watch In 2012   Explanation Videos From CGP Grey

When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best "explanation videos" around--their "Twitter In Plain English" was featured on Twitter's home page for ages ...

The Weekly Online Video News Round Up - Internet TV Edition

The Weekly Online Video News Round Up   Internet TV Edition

Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if ...

Common Craft Introduces Video Subscription Service For Business & Education

Common Craft Introduces Video Subscription Service For Business & Education

Common Craft has been making fantastic "explanation" videos for years. Using a simple, hand-drawn paper animation style, the husband and wife duo of Lee and Sachi LeFever have won multiple awards for their videos, and have worked with some major brands. This week, Common Craft ...

5 Tips to Help Maximize the Impact of Animated Web Videos

5 Tips to Help Maximize the Impact of Animated Web Videos

With Common Craft, RSA and other explainer videos going viral across the web, animated videos have gained popularity as a fun and effective way for businesses to quickly explain their product or service. Video alone already has a big advantage over plain text - we ...

Commoncraft and Wistia Team Up On Video Licensing and Delivery

Common Craft, whose series of In Plain English videos are some of the most cited and sourced video content online, has announced a new partnership with Wistia today.  You can read the blog post about it from Wistia.

Video Demos: Powerful, Effective, and Yet Still Pretty Rare

Jason Kincaid wrote something insightful over at Techcrunch today that I want to encourage you to read.  Aimed at helping businesses toward a better method of boiling down their pitch, the piece is called The Underutilized Power Of The Video Demo To Explain What The ...

A Video SEO Case Study: Common Craft

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating "explanation" videos.  Most of their videos are pitched as an explanation of something "in plain English," and include simple-but-cute hand drawn cartoons alongside a charming narration.  Their website tag line reads: "Our product is explanation.” Never heard ...

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