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5 Social Video Advertising Myths - Busted!

5 Social Video Advertising Myths   Busted!

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or ...

The Top 20 Viral Video Ad Campaigns for September 2012

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – ...

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

Attention, Excitement and Video Ad Recall Levels are Screen Dependent?

YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a ...

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't ...

Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook - Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into ...

Taco Bell Turns A Town's Disappointment Into Opportunity With Latest Viral Video

Taco Bell Turns A Towns Disappointment Into Opportunity With Latest Viral Video

Brands should obviously do considerable research into anything where their brand might be able to do something good for the community, and then shoot it for posterity if it makes good content.  For instance, Taco Bell heard that the people of Bethel, Alaska were disappointed ...

Top 20 Global Online Video Ad Campaigns For June 2012

Top 20 Global Online Video Ad Campaigns For June 2012

A chorus line of semi-naked male models has danced and gyrated its way to the top of Unruly’s Global Ads Chart. The video, from Abercrombie and Fitch, features the clothing and lifestyle brand’s models doing their own rendition of the web’s most frequently covered song ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, ...

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