YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
$4M to show ads to people who are really upset about the ads? That’s called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they’re wasted money and wasting their time.
Pre-Roll ads. Can’t live with them, can’t watch a video without them. We’ve seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they’re starting to dream up new ways to monetize content via more video advertising.
As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
How Brands Should Engage in the Participation Age: YouTube’s Keynote @ The 2013 Video Marketing Summit
All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google’s Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?
While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which platform is better, The problem is that companies don’t use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.
When clients don’t divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don’t want to take advantage, they just want to know where to aim.
The Fine Bros. got kids to react to the “controversial” Cheerios ad showing a biracial couple. The reactions, without any context given to them beforehand, are awesome. It’s a small sample size of children, but maybe we have hope as a human race.
Apple’s “Making A Difference…One App at a Time” is a great example of telling stories and compelling audiences rather than strictly saying “Look at us and all these great things we can do!” type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.