As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
How Brands Should Engage in the Participation Age: YouTube's Keynote @ The 2013 Video Marketing Summit
All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google's Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?
While many comment on the rivalry of Instagram vs. Vine, the problem isn't which platform is better, The problem is that companies don't use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.
When clients don't divulge their creative budgets to vendors, it just wastes a lot of time and money on both ends of the deal. While the client may want to keep that secret in the attempt to prevent getting fleeced, creative vendors don't want to take advantage, they just want to know where to aim.
The Fine Bros. got kids to react to the "controversial" Cheerios ad showing a biracial couple. The reactions, without any context given to them beforehand, are awesome. It's a small sample size of children, but maybe we have hope as a human race.
Apple's "Making A Difference...One App at a Time" is a great example of telling stories and compelling audiences rather than strictly saying "Look at us and all these great things we can do!" type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.
We have a ton of epic stuff this week. How animals eat their food, Skrillex vs. Mozart, a 100-pound chocolate bar, Mystery Guitar Man gets stuck in a video game, there are epic ask-outs to prom and formals, Old Spice gives their usual cracked take on 80's soap commercials, CGP Grey talks about The Vatican. Are you not entertained? Watch these, you'll definitely be entertained.
You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.
The thing about Super Bowl advertising is that it's not really done after the game has finished. Super Bowl ads have "long tail" possibilities, and get extra attention the next year, especially if they are particularly memorable. And since most ads actually get watched more ...
The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.