commerce Articles

Commerce is the whole system of an economy that constitutes an environment for business. This is in contrast with business, the value-creating activities of an organization for profit. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any country. Thus, commerce is a system or an environment that affects the business prospects of an economy or a nation-state. We can also define it as a second component of business which includ...

Are Facebook Credits the Future of Social Video Commerce?

Are Facebook Credits the Future of Social Video Commerce?

In this Slideshare presentation, I showcase real examples of using Facebook Credits with interactive product video, and some exciting high-level possibilities of how video can be utilized for doing not just virtual commerce, but real tangible commerce with Facebook Credits.

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Product Video SEO is Key to E Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce – Q1 2011″, which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are …

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our …

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

How to Use Video to Improve Conversions, Reduce Returns & Increase Profits

When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

Reel Quick Clips: Mid-Week Online Video Industry News

Reel Quick Clips: Mid Week Online Video Industry News

I finally found a name I like for what really amounts to me clearing out my inbox of things that might be of interest, but aren't interesting enough for me to write a whole article on. Welcome to Reel Quick Clips, a mid-week catch up …

The Weekly Online Video News Reel: The Lethargic Edition

The Weekly Online Video News Reel: The Lethargic Edition

I have to admit that I'm tired. Sure, we all get tired, even superheroes. So let's make this short and sweet, yet still super, right?! Sometimes there just aren't enough of us to go round here at ReelSEO and things slip through the cracks. Today …

The State of Video for E-Commerce Retailers: Q4 2010 Report

The State of Video for E Commerce Retailers: Q4 2010 Report

Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in …

5 Tips for Creating Effective Interactive & Clickable Videos

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the …

Weekly Web Video Industry News Reel – Super Bowl Edition!

Weekly Web Video Industry News Reel   Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for… No matter how they produce, the results on the field are …

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