commerce Articles

Commerce is the whole system of an economy that constitutes an environment for business. This is in contrast with business, the value-creating activities of an organization for profit. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any country. Thus, commerce is a system or an environment that affects the business prospects of an economy or a nation-state. We can also define it as a second component of business which includ...

Streaming Media East 2014: Be There or Be 4:3!

Streaming Media East 2014: Be There or Be 4:3!

TVE to H.265 and MPEG-DASH will all be talked about at Streaming Media East. If you don't know what all those are, don't worry and just get to the show. 4K is big on the list as are talks for advertisers and broadcasters who are interested in expanding away from just TV. ReelSEO readers get a discount too!

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

Amazon Looking to Become Major Video Advertising Network?

Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

65% of Viewers Watch More than Three Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.

Join Top Experts @ The 2013 Video Marketing Summit 7/25 - 7/26

Join Top Experts @ The 2013 Video Marketing Summit 7/25   7/26

We are thrilled to announce The 2013 Video Marketing Summit, taking place July 25-26th in San Francisco. This intimate and unique two-day gathering will bring together some of the most brilliant minds in the online video advertising and marketing world. Speakers from YouTube, Revision3, Fullscreen, Unruly Media, Poptent, and of course, ReelSEO are among just a few of those scheduled to appear.

How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

How to Use 15 Second vs. 30 Second Pre Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on ...

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Now that July is almost upon us, it's time to start gearing up for the 2012 Video Commerce Summit.  This event, sponsored by my company, Liveclicker, is just five and a half weeks away!  This year, the summit will take place August 9th and 10th in one of the ...

Free Video Commerce SEO Best Practices Webinar this Week

Free Video Commerce SEO Best Practices Webinar this Week

This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”  Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off ...

Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions

Retail Video Builds Consumer Confidence & Aids in E Commerce Purchase Decisions

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer. It's a pretty lengthy 27 pages so I won't go into all of the ...

Page 1 of 41234
↑ Top