Topic - Online Video & Comcast
Comcast Says Hulu Ads Confuse Women, Aims to Target Demographic
Is this the online TV version of mud slinging? By saying someting, for example, that Hulu ads (during the Super Bowl) were intimidating and confusing to women, make it true? Certainly not and I believe that Comcast has done better to alienate the demographic than Hulu ever has.
The Xspot – Local TV & Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep 
Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.
However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play. I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.
NCC Extends Advertiser Options Through Mixpo Technology
Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended to their [NCC's] websites.
Mixpo Rocks $4M Investment and Rolls to AlwaysOn OnMedia NYC
Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we’ve covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference. In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group. Today’s news comes on the heels of five new partnerships with local media publishers, including leaders such as NBC Local Media, Tribune and Freedom Communications, announced last week.
What is Real High-Definition Video? – Online HD Video Overview
High-Definition is the “new” way to watch video, but how do you know if what you’re downloading is truly high-definition or not? Well, first we need to look at what HD actually is.
Television ads to Video SEO – the Comcast-Mixpo partnership
Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients’ existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. Grant Crowell interviews Mixpo’s Marketing Director Glen Pingul on the expanded opportunities for small and mid-size advertisers, and bringing sales reps up to speed on video these new opportunities.
Comcast Degrades HD Video Quality to Pack Channels
High-definition television provides a crystal clear viewing experience, free from artifacts and with noticeably better quality than standard-definition television… right? Not so fast. Turns out Comcast and other providers of so-called high-def TV are intentionally compressing the video stream on many of their channels, sometimes by as much as 38 %, degrading image quality along the way. Why? Supposedly, it frees up bandwidth so the operators can pack in even more channels.
Google & Common Sense – An Internet Safety Video
Google is expected on Tuesday to announce the launch of a parent’s resource for kids’ safety online – called The Family Safety Guide . You can actually see that it is live now by following the link.
Buy Revver Video Sharing for Only $500K
According to several sites across the net today, sources close to Revver are reporting that Revver has been trying to shop around for buyers for months and apparently they are offering the company at fire-sale prices.
2008 & Future Online Video Value Chain Predictions
Every Thursday at AltSearchEngines, they feature posts from Guest Authors from from the search engines themselves. Today, AltSearchEngines posted the following future predictions from Tom Wilde, CEO of EveryZing, the multimedia search and merchandising platform.
9 Billion Video Views Per Month – New Research
comScore a leader in measuring the digital world, today released its comScore Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed.
TV Guide Announces New Video Search Filtering Tool
TV Guide’s New Video Search Filtering Tool – Project Stingray
