collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of ...

The Week's Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

How to Successfully Integrate Video into Social Media Marketing for Business

How to Successfully Integrate Video into Social Media Marketing for Business

I interviewed Dave Evans, Social Media Expert and author of the best-selling book, "Social Media Marketing: An Hour a Day" as well as "Social Media Marketing: The Next Generation of Business Engagement," about what he considers to be the special advantages to integrating video with ...

The Week's Best Viral Videos & Marketing Lessons - 12/17/2010

The Weeks Best Viral Videos & Marketing Lessons   12/17/2010

Every Friday I try to round up some of what I consider to be the best viral video successes of the week to share with you.  Some of you will watch for fun--for a nice end-of-the-week entertainment break before diving back into the workload.  Some ...

How The HTML 5 War Has Been Won, By Adobe and Kaltura

How The HTML 5 War Has Been Won, By Adobe and Kaltura

Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 ...

YouTube Marketing Tips for Partners: Engage The YouTube Community for Audience Growth

YouTube Marketing Tips for Partners: Engage The YouTube Community for Audience Growth

YouTube is wrapping up their wonderful "Tips for Partners" blog series, and I'm sad to see it winding down, because it's been fantastic.  Their last installment said the series would "run several weeks," but now it's ending after a total of four.  After covering a ...

Silverlight Gets Streaming Surround Sound With SRS 5.1 Support and Toolkit

Silverlight Gets Streaming Surround Sound With SRS 5.1 Support and Toolkit

SRS Labs, Inc. has teamed up with Microsoft to offer full SRS 5.1 Surround Sound via a new toolkit for the platform. That means Silverlight will soon feature encoding and decoding of surround sound for streaming content.

Viral Video Lessons Round Up - Rockets, Collaborations, and Camera Glitches

Viral Video Lessons Round Up   Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share ...

Crowdsourced Fan Film, Star Wars Uncut, Is Finished... and It's Awesome

Crowdsourced Fan Film, Star Wars Uncut, Is Finished... and Its Awesome

I've been interested in the Star Wars: Uncut project ever since I heard about it last October.  The premise:  let fans pick their favorite 15-second scenes from the original Star Wars: A New Hope movie and re-film it—fan film style—and then stitch together everyone's scenes ...

Online Video Marketing Basics Part 3 - Self-Produce or Hire A Professional?

Online Video Marketing Basics Part 3   Self Produce or Hire A Professional?

Once you've made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it's time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, ...

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