collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

Relationship Video Marketing With Blogworld CEO Rick Calvert

Relationship Video Marketing With Blogworld CEO Rick Calvert

I interviewed Blogworld's CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I've labeled as the "Big C's:" Context, Collaboration, Consistency, and …

YouTube Documentary Life In A Day On YouTube For Free

YouTube Documentary Life In A Day On YouTube For Free

I've written quite a lot about Life In A Day over the course of the past year. If you're somehow not familiar with it by name, Life In A Day is the documentary shot by YouTube users, directed and edited by Kevin MacDonald, and produced …

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

Using Cross Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs …

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube isn't run by dummies. They know that the more their users succeed, the more they (YouTube) succeed. Throughout the years, the company has created a number of initiatives to help educate and guide users toward creating and marketing the best videos they can. The …

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

Google Plus & Video: Real Time Collaboration, Video Games, & More Invites

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, …

Crowdsourced Video Is On The Rise: Interview With Stroome

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week–and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this …

Mid-Week Online Video Reel Quick News Clips – April 13, 2011

Mid Week Online Video Reel Quick News Clips   April 13, 2011

It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy …

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get …

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

I wrote yesterday about the discovery problem with online video.  There's so much video being uploaded at such a rapid pace that it's literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the …

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