collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

April Fool’s 2014: How The Fans on YouTube Got the Last Laugh

April Fools 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department’s favorite day on the Internet? Let’s review April Fool’s 2014!

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Video Content Marketing vs Static Content Marketing

Video Content Marketing vs Static Content Marketing

Content marketing is the buzzword of the moment but what’s the big difference between static content marketing and video content marketing? Well, one is highly engaging and effective and gives you the ideal opportunity to reach your target audience. And the other is static.

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This …

Brand Demand Outstrips Creator Supply On Channel Pages

Brand Demand Outstrips Creator Supply On Channel Pages

Channel Pages is only two months old but it already has 30 million subscribers and 300 million monthly views. The collaboration platform matches creators with creators and creators with brands, and right now, the demand from brands is outstripping supply, which is great news for YouTubers.

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That’s a lot of very useful data for any sales team.

3 Tips To Get The Most Out Of YouTube Collaboration Projects

3 Tips To Get The Most Out Of YouTube Collaboration Projects

Collaborating with other creators on YouTube can be hugely beneficial for all parties especially if the channels have an active subscriber base and something to say that is going to appeal to their respective audiences. We bring you 3 great tips for getting the most out of these projects.

Channel Pages Gives YouTubers A Way To Collaborate With Other Creators

Channel Pages Gives YouTubers A Way To Collaborate With Other Creators

Hugely successful YouTube channels and creators succeed because of the relationships they build up over time, with the audience and with other creators and brands. FanBridge have launched a new service aimed at making these collaborations even easier to facilitate.

How Will Tomorrow’s YouTube MegaStars Rule YouTube?

How Will Tomorrows YouTube MegaStars Rule YouTube?

What will tomorrow’s YouTube top creators be implementing into their channels in order to build audiences and eventually become like a Philip DeFranco or ShayCarl? They’ll be doing some combination or all of the following examples.

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