collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

YouTube Documentary Life In A Day On YouTube For Free

I've written quite a lot about Life In A Day over the course of the past year. If you're somehow not familiar with it by name, Life In A Day is the documentary shot by YouTube users, directed and edited by Kevin MacDonald, and produced ...

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs ...

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube isn't run by dummies. They know that the more their users succeed, the more they (YouTube) succeed. Throughout the years, the company has created a number of initiatives to help educate and guide users toward creating and marketing the best videos they can. The ...

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, ...

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week--and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this ...

Mid-Week Online Video Reel Quick News Clips - April 13, 2011

It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy ...

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get ...

The Online Video Weekly News Reel - 13 March 2011

This was a busy week as I was in both Prague and Hamburg. Then when I returned the Wisconsin government had gone and done something illegal, Japan had been hit by a massive earthquake and then a tsunami and well, the world just seemed to ...

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with ...

The Week's Best Viral Videos & Marketing Lessons

I wrote yesterday about the discovery problem with online video.  There's so much video being uploaded at such a rapid pace that it's literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the ...

Another Video One Bites the Dust, VBrick Acquires Fliqz

News of more consolidation within the online video platform space came earlier this week with the announcement that Emeryville, CA-based Fliqz has been acquired by enterprise IP video pioneer VBrick. In a press release issued on Tuesday, Wallingford, Conn.-based VBrick announced that it has acquired ...

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of ...

The Week's Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

How to Successfully Integrate Video into Social Media Marketing for Business

I interviewed Dave Evans, Social Media Expert and author of the best-selling book, "Social Media Marketing: An Hour a Day" as well as "Social Media Marketing: The Next Generation of Business Engagement," about what he considers to be the special advantages to integrating video with ...

The Week's Best Viral Videos & Marketing Lessons - 12/17/2010

Every Friday I try to round up some of what I consider to be the best viral video successes of the week to share with you.  Some of you will watch for fun--for a nice end-of-the-week entertainment break before diving back into the workload.  Some ...