collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

YouTube to Have Star-Studded 'Comedy Week' in May

YouTube is going to have a good ol' fashioned Comedy Week starting May 19. There will be all kinds of celebrities, Hollywood and YouTube alike, doing live performances, stand-up, pranks, collaborations, musical performances, and more.

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

Collaborations Rule: Walk Off the Earth and KRNFX Cover Taylor Swift

Last year, Walk Off the Earth came out with a video on January 5 that would become a YouTube sensation, a cover of Gotye's "Somebody That I Used to Know."  It had 5 members of the band all playing one guitar, and it would go ...

NextUp at YouTube, Shows Takeoff to New Destinations, & More... [Reel Web #69]

In this week's Reel Web, we take a look at several online video related news items including: new mobile video apps released for Vimeo and YouTube, details about YouTube's newest NextUp competition program and its focus on collaboration, the pros vs. cons of using YouTube ...

YouTube Re-Launches NextUp Competition in US: YouTube Focuses on Collaboration

If there is another focus in the upcoming year for YouTube, it appears to be collaboration between two or more channels.  Tucked into a chapter of the YouTube Creator Playbook as a good idea for building an audience, collaboration has also come up recently as ...

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question ...

YouTube Opens Production Studio Space in Los Angeles for Creators

Back in July, YouTube opened up a creator space in London.  What the space offers is a place where creators can collaborate with other partners, learn new things, have access to high-quality equipment and studios.  Today, they are announcing a new space in Los Angeles, ...

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...

How to Spike Video Views via Special Channel Events - A Look at Captain Sparklez’ Minecraft Style

When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Silver Scorpion, Web Series Created By Disabled Youths, Coming Courtesy Of MTV

So here's an idea: 26 American and Syrian disabled youths got together at a Young Ability Summit in Damascus a year ago and created a comic book called "The Silver Scorpion," a superhero who lost his legs in an accident and bound to a wheelchair, ...

How to Connect with Key Video Influencers in a Social World [Creator's Tip #35]

This week we talk about how to seed your videos to influencers in your niche. How do you get people who have an audience notice your content and help you spread the word about it? We talk about how to initiate contact, build relationships with ...

Epic YouTube Rap Battles: Mario Bros. Vs. Wright Bros. Features Rhett & Link

Epic Rap Battles is the other "epic" channel on YouTube that has built a huge audience and has a ton of videos that have eclipsed 10 million views or more.  It's an idea as simple as can be: find two figures from history, real or ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

Relationship Video Marketing With Blogworld CEO Rick Calvert

I interviewed Blogworld's CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I've labeled as the "Big C's:" Context, Collaboration, Consistency, and ...