collaboration Articles

Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective) — for example, an intriguing endeavor that is creative in nature—by sharing knowledge, learning and building consensus. Most collaboration requires leadership, although the form o...

5 Totally Tubular Secrets to Brand Success on YouTube

5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented “five secrets to success on YouTube,” highlighting common brand pitfalls.

The Top 20 Most Shared Online Video Ads For July 2014

The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

Why Brands Should Jump on Tumblr for Video Marketing

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?

Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever

Shakira’s and Activias ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme – has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.

47 Different Ways to Promote Your YouTube Channel

47 Different Ways to Promote Your YouTube Channel

When it comes to YouTube, what is it that makes your videos or your channel unique? What value are you providing to the community with your video content? If you can answer these questions, then promoting your channel should become easier for you, and we show you 47 different ways of doing just that!

YouTube Creator App, Start-up Video Marketing, and Tubular Labs [TubeTalk #32]

YouTube Creator App, Start up Video Marketing, and Tubular Labs [TubeTalk #32]

How can you better manage your channel with the new YouTube Creator app for iOS? What are the 4 C’s to marketing start-ups with video? How can you use Tubular Labs to improve your YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips.

The Top 20 Most Shared Online Video Ads For June 2014

The Top 20 Most Shared Online Video Ads For June 2014

World Cup ads predictably dominated last month’s most shared video ads. With the biggest sporting event on the planet in full swing, it’s no surprise to see almost half of the top 20 ads of the month are football-related. Just like last month, Colombian pop princess Shakira’s collaboration with yoghurt brand Activia “La La La” leads the way.

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.

8 Best Instagram Videos of the Week: 17th June 2014

8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.

Are You Guilty of Making These 13 YouTube Mistakes?

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

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