Topic - Online Video & CMS
Free Interactive Video for All – Veeple Launches Interplay
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but…). At ReelSEO, we know that incorporating interactivity within video is one of the best ways to bolster and measure conversion for a business or marketing objective. Interactivity, when done properly, can also lead to an increase in viewer engagement. As evidenced by the survey results, online video marketers want more interactive video functionality.
Bits on the Run Restructures OVP Pricing
Stating in August the online video management service will implement a new pay-as-you-go form of pricing. This is the first overhaul of their pricing since their inception. Find out all the details within (it’s a bit confusing).
Delve Delves into Your Pocket for Self-Service Video
Delve Networks has opened a new self-service, pay-via-credit-card billing option for their video platform aimed at business users. Now you can go from zero to online video hero in a matter of minutes.
Slimming Down in a Fat Market – Ooyala Steps up with New Video Player
Last week, Ooyala, an online video platform that we’ve covered many times in the past, released a completely overhauled, “Slim” new version of their video player. The new player has been aptly named, “Swift” because it is designed to offer improved playback with a faster loading, reduced size player. This, in addition to several other advanced features, is a major update for Ooyala customers.
Video Blogging Gets Easy – Wordpress Steps up with VideoPress
A picture is worth a thousand words. According to Grant a video is worth millions. So when the content management system (CMS) that is used in millions of websites around the planet switches over to video you can expect billions of words to be transformed into video.
Bits on the Run Updates Video CMS Services and Site
Bits on the Run has been doing some work to update their service. After about a year it seems like they’ve got over 10,000 users now and a goodly amount of video to serve up. In order to serve that video up around the planet without problems they’ve teamed up with BitGravity CDN (content delivery network). Their presence at dozens of datacenters around the world ensures Bits on the Run users that their video will always be delivered instantly and swiftly, no matter where the audience is located.
Clickability Hosts Webinar on How to Thrive in Online Publishing
I thought that some of the Reel SEO regulars might really appreciate the content of this online Webinar so when I ran across it I thought I would let you all know about it.
AlwaysOn Selects Open Source Video Platform Solution from Kaltura
AlwaysOn, the participatory media network, has selected Kaltura to power video on their newly designed site. The site will be launching on March 1st – you can take a sneak peek and see the new AO TV powered by Kaltura here:
eCommerce Video Comes Alive with Ooyala’s Backlot Platform
As we’ve posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online. Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online video for products in ecommerce. According to the research, the number of online shoppers who watched retail videos grew 40% in 2008 over 2007. We also know that ecommerce merchants are starting to dive into online video more aggressively; 43.3% of merchants stated that they planned to update their e-commerce sites with online video in 2009. Additionally, according to research from eMarketer, retail video viewers represented about 23% of total visitors to retail websites in October 2008, up from 17% in October 2007.
JW Player & Long Tail Video Platform Overview – The #1 Open Source Video Player
Longtail Video was co-founded by Jeroen “JW” Wijering and started with his incredibly popular open-source JWplayer embeddable media player that has been downloaded more than 7 million times since 2005. In fact, the JWPlayer was the first player used by online video powerhouse YouTube, purchased from Jeroen for $20 Euros. Over the years the JW player has grown, expanded and increased in versatility and usability. It’s even fully skinnable now so you can make it look exactly how you need it to and has a plug-in and modular architecture.
Kaltura.com the Do-It-Yourself Video Solution?
Some of us are the do-it-yourself types or don’t have a huge budget to implement a solution from some of the major providers of online video delivery systems. Some of us just need to get our hands dirty and some of us are proponents of Open Source and all that it has to offer. In the realm of online video delivery Kaltura looks like the place that these people turn to.
New Report Profiles 14 Major Video CMS Platforms
White-label content management platforms are emerging as key enablers to help developers and producers of Internet video monetize their digital content assets. This trend could affect business models of other digital content distributors, including content delivery network (CDN) providers, according to the latest report published by Light Reading’s VOIP Services Insider, a subscription research service from TechWeb’s Light Reading.
