closed captions Articles

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YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared …

Closed Captions Help RAMP Up Video SEO & User Engagement

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but …

Make Your Facebook Video Stand Out With Captions & Advanced Video Tags

Make Your Facebook Video Stand Out With Captions & Advanced Video Tags

More and more users are sharing video through Facebook, whether by dropping in links or uploading their own clips. Facebook is the fastest-growing referrer of video traffic, and users are beginning to upload videos to the site in higher numbers as well. And now a …

Business To Business (B2B) Video Marketing Strategies

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp …

TWiT Live Streaming and Video SEO – Insights With Leo Laporte

TWiT Live Streaming and Video SEO – Insights With Leo Laporte

While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte.  Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network.  We touched on a variety of topics, including why he chose …

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

In depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking …

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, …

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for …

Digital Video and The Global Village – How To Craft Your Video for International Audiences

Digital Video and The Global Village   How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers …

Should Closed-Captioning of Web Video Be Mandated By Government?

Should Closed Captioning of Web Video Be Mandated By Government?

Grant Crowell interviews Josh Miller of 3PlayMedia, to talk about Congress’ recent passing of two bills that will mandate closed-captioning of television programming over to the Internet. We discuss the questions: Will other “professional” online video programs be next? And, is legislation necessary, or will organizations determine that transcription and captioning of video content has a worthwhile ROI regardless of any mandate?

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