closed captions Articles

Business To Business (B2B) Video Marketing Strategies

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp ...

TWiT Live Streaming and Video SEO – Insights With Leo Laporte

While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte.  Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network.  We touched on a variety of topics, including why he chose ...

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking ...

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, ...

New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More

The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for ...

Digital Video and The Global Village - How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers ...

Should Closed-Captioning of Web Video Be Mandated By Government?

Grant Crowell interviews Josh Miller of 3PlayMedia, to talk about Congress' recent passing of two bills that will mandate closed-captioning of television programming over to the Internet. We discuss the questions: Will other “professional” online video programs be next? And, is legislation necessary, or will organizations determine that transcription and captioning of video content has a worthwhile ROI regardless of any mandate?

In-Depth Look At YouTube Closed Captions - YouTube SEO and More

A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES - both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show ...

How To Optimize YouTube Videos - YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Hulu Rolls Out Sweeping Changes, Passes On HTML5 Video... for Now

Exactly two weeks ago, YouTube gave their video player a much-needed makeover.  Now it's Hulu's turn... possibly.  Hulu just announced that they will be rolling out a new version of their video player. These changes by Hulu are pretty huge, and widespread, so let's run down ...

Transcribing Videos By Hand Vs. Automated Transcription Tools

In this video, our friend Dave Dugdale compares the time it took him to transcribe a typical three minute video by hand verses using an automatic transcription service. As you likely know, automated transcription services use speech-to-text recognition technologies that at this point, are no ...

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the ...

11 Predictions for The Online Video Industry In 2010

Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents...  Granted, I certainly have some more insightful predictions that I could provide but I figured it's New ...

How To Customize YouTube Player Embeds - Tips and Tricks

Last month, I spoke on several panels at the PubCon conference about online video.  In one session, titled, "Best Practices for Video Creation, Integration & Marketing," I focused my presentation on how to best integrate online video in a website.  There was a lot of information covered ...

Google Rolls Out Automated Captioning for YouTube Videos

Google today announced that they are adding automatic captioning capability to videos on YouTube. This is a fantastic step forward for accessibility for deaf Internet users.  Says Vice President Vint Cerf, who is hearing impaired himself: