The Online Video Explosion In Brazil Has Advertisers Paying Attention
Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's just one more piece of evidence that there's a video ...
Relationship Video Marketing With Blogworld CEO Rick Calvert
I interviewed Blogworld’s CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I’ve labeled as the “Big C’s:” Context, Collaboration, Consistency, and Community.”
The 2011 Definitive Guide to Web Video Usability Resources: Why We Still Need Website Video UX Standards
While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent? Fortunately I’ve uncovered several good resources that online video professionals should check out for learning about, and applying, best practices with web video usability for increased engagement and ...
Freddie Mercury Google Doodle Video Celebrates Queen Singer's Legacy
Freddie Mercury was the lead singer (and one of the driving creative forces) in the band Queen, famous for such hits as "Another One Bites The Dust," "Bohemian Rhapsody," "Killer Queen," and many more. And today is his birthday. Mercury died in 1991, but his music still resonates today, and a great many modern musicians ...
Step By Step Video Tutorial On Creating Captions For YouTube Videos
We here at ReelSEO know that video is the best medium for teaching people how to do something, and the best means of retain that knowledge. Watch this 3-minute video I created with my own narration on how simple it is to create closed captions for YouTube videos using a raw text transcript file.
How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles for your YouTube videos ...
YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West
Over the past year, YouTube has dialed up its efforts to help marketers with new features, tutorials, “howcasts,” and other useful goodies. Jeff Martin, TouchStorm’s Director of Search Marketing, joined the panel at SMX West 2011 for the session, “YouTube Tools & Techniques for Success.” Jeff shared in his presentation what he considers to be the best ...
Closed Captions Help RAMP Up Video SEO & User Engagement
If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets. Not only that, but with the signing of the 21st Video Accessibility Act, some ...
Make Your Facebook Video Stand Out With Captions & Advanced Video Tags
More and more users are sharing video through Facebook, whether by dropping in links or uploading their own clips. Facebook is the fastest-growing referrer of video traffic, and users are beginning to upload videos to the site in higher numbers as well. And now a new iPhone and Facebook app aims to give you even ...
Business To Business (B2B) Video Marketing Strategies
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space. More and more success stories are emerging as marketing directors, brand managers social media managers and their agencies are beginning to grasp the core fundamentals of establishing goals, optimizing content for sharing ...
TWiT Live Streaming and Video SEO – Insights With Leo Laporte
While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte. Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network. We touched on a variety of topics, including why he chose the live video medium for TWiT Live, why video is ...
In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity
Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking a slightly different approach than many of the others. I ...
Brightcove 5 Enhancements Create More Robust and Efficient Platform
Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, get my hands dirty and report back to you as ...
New Video Accessibility Law Mandates Closed Captions for TV Shows Online and More
The US Government recently finished work on the Twenty-First Century Communications and Video Accessibility Act of 2010. The thing is 74 pages long, and yes, I read through the whole blasted thing. It's mostly a lot of legal speak for "we think videos made for TV that end up online must have closed captioning," and ...
Digital Video and The Global Village - How To Craft Your Video for International Audiences
Asia is home to 40% of the Earth’s internet users and China alone has almost a third more people online than the US. With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers and movie-makers to tap previously untapped markets are significant. From ...
