charity Articles

The Top 10 Viral Charity Video Campaigns of 2012

It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity campaigns of 2012.  In the year that is clearly PSY's as far as viral video extravaganzas, it's ...

The Louis CK Online Video Experiment Is Now Worth A Million Dollars

Two weeks after Louis CK offered his downloadable streaming concert, "Live at the Beacon Theater" for $5, the experiment has now crossed the million-dollar mark.  A couple of days ago on CK's website, he decided to tell everyone that he had made a million and ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

Gamer's Marathon to Stream Live Video for Charity in Memory of Lost Friend

I like finding stories that make you feel good about being a gamer and give you a chance to make a difference in the world. The fact that this one also uses online video in a pretty cool way means that I can also share ...

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips ...