celebrity Articles

A celebrity is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media. The term is synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.
Various careers within the fields of sports and entertainment are commonly associated with celebrity status. These fields have produced prominent fi...

Hurricanes & Musical Standouts – The Week’s Best Viral Videos & Marketing Lessons

Hurricanes & Musical Standouts   The Weeks Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, …

How to Use Online Video to Become “The” Celebrity Within Your Industry

How to Use Online Video to Become The Celebrity Within Your Industry

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as "The Priceline Negotiator" or Jennifer Lopez's notorious commercial for Gillette "Venus" razors. Companies pay a pretty penny to secure …

YouTube Star Gets Book Deal & He Doesn’t Even Know About It

YouTube Star Gets Book Deal & He Doesnt Even Know About It

Online video stars are finally starting to be respected by mainstream media, with many landing deals with networks, studios, and publishers that see great potential for viewership and revenue. This month, another YouTube star has hit the big time, landing a new book deal, and …

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. …

The Week’s Best Viral Videos & Marketing Lessons – Windshields & Sinatra

The Weeks Best Viral Videos & Marketing Lessons   Windshields & Sinatra

This week was a big one in terms of national news events in the U.S., most notably with the debt-deal in Congress. There were a lot of big stories in online video as well, like the new YouTube Reactions system, Vimeo Pro accounts announced, and …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

YouTube Video Lands Marine A Date With A Movie Star

YouTube Video Lands Marine A Date With A Movie Star

Behold the power of YouTube. You might have heard about the U.S. Marine, Scott More, who created a YouTube video to publicly invite Hollywood actress, Mila Kunis, to a military ball. I mentioned it in the weekend round up. It takes guts to do something …

YouTube Marketing Case Study: GoAnimate Giveaway + Weblebrity = Reel Engagement

YouTube Marketing Case Study: GoAnimate Giveaway + Weblebrity = Reel Engagement

Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone. While this can be affective, it's also an example of not using your relationship with your weblebrity (web celebrity) to its …

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