celebrity Articles

A celebrity is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media. The term is synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.
Various careers within the fields of sports and entertainment are commonly associated with celebrity status. These fields have produced prominent fi...

Machinima's Tommy Wi-Show An Exercise In Bad For The Sake of Bad

Machinimas Tommy Wi Show An Exercise In Bad For The Sake of Bad

Last month we talked about Machinima's foray into the genre known as Tommy Wiseau, with the cleverly titled The Tommy Wi-Show.  Wiseau, the modern-day celebrity manufactured by irony, his movie The Room navigating the midnight-screening territory of The Rocky Horror Picture Show, has a perfectly-tailored ...

Machinima To Bring Fanboys What They Want: Lots of Tommy Wiseau

Machinima To Bring Fanboys What They Want: Lots of Tommy Wiseau

Tommy Wiseau has become this generation's type of celebrity: a man who has a cult following for all the wrong reasons, but embraces the attention.  His film The Room makes regular rounds at (often sold out) midnight showings around the country, a movie so uniquely ...

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

When your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you're at it, you might as well try to piggyback some other things on the release ...

What Gadget Marketing Teaches Us About Online Video Marketing Styles

What Gadget Marketing Teaches Us About Online Video Marketing Styles

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend--the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and ...

Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons

Hurricanes & Musical Standouts   The Weeks Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, ...

How to Use Online Video to Become "The" Celebrity Within Your Industry

How to Use Online Video to Become The Celebrity Within Your Industry

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as "The Priceline Negotiator" or Jennifer Lopez's notorious commercial for Gillette "Venus" razors. Companies pay a pretty penny to secure ...

YouTube Star Gets Book Deal & He Doesn't Even Know About It

YouTube Star Gets Book Deal & He Doesnt Even Know About It

Online video stars are finally starting to be respected by mainstream media, with many landing deals with networks, studios, and publishers that see great potential for viewership and revenue. This month, another YouTube star has hit the big time, landing a new book deal, and ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

The Week's Best Viral Videos & Marketing Lessons - Windshields & Sinatra

The Weeks Best Viral Videos & Marketing Lessons   Windshields & Sinatra

This week was a big one in terms of national news events in the U.S., most notably with the debt-deal in Congress. There were a lot of big stories in online video as well, like the new YouTube Reactions system, Vimeo Pro accounts announced, and ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

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