celebrity Articles

A celebrity is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media. The term is synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.
Various careers within the fields of sports and entertainment are commonly associated with celebrity status. These fields have produced prominent fi...

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you ...

How to Become a Successful, New Media Rockstar [Creator's Tip #60]

This week we had the opportunity to speak with Benny Luo, CEO and co-founder of the website, NewMediaRockstars. The site follows all things new media entertainment related and includes great interviews by popular and up-and-coming YouTube personalities.  In this Creator's Tip video, Benny shares with us ...

Creating A Successful Web Series Requires Patience, Planning & Fun

Web series are no different when it comes to video marketing.  You basically have to follow the same rules as outlined in the YouTube Creator Playbook as they're for the most part good guidelines to follow for any online video project.  But web series might take ...

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in ...

YouTube Announces Four Original Extreme Sports Video Channels

The original channels are coming in fast now.  Four new ones, all dedicated to the world of skating, surfing, skiing, biking, and all of the other ice, wind, gravity, and water sports you can think of have been announced by YouTube and they have an ...

Two New Original Content YouTube Channels Focus On Entertainment News

If you're looking for entertainment news on YouTube this year, you'll have a lot of choices.  The latest two original channels, The Young Hollywood Network and ENTV, will be a constant flow of celebrities, news, and Hollywood gossip.  The two new entertainment channels will now ...

Hyundai Christmas Ads Make YouTube Creators Into Celebrity Pitchmen

I need to take a few minutes and give some love to Hyundai. The car company has embraced online video in ways most brands haven't dreamed, and they've almost sort of become a champion for the scores of YouTube creators hoping for a shot at ...

An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

Jim Meskimen is an actor who has worked steadily since Ron Howard's 1994 film The Paper.  He has a varied career, one filled with voice work for animated films and TV shows along with video games.  His IMDB page is absolutely stacked with character acting ...

For Social Video Success, Make 'Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It ...

Diablo Cody Returns To The Web With Red Band Trailer

Several years ago, Diablo Cody launched her writing career by blogging her candid account of the life of an exotic dancer, which she then leveraged into the book Candy Girl: A Year in the Life of an Unlikely Stripper.  Soon after came Juno, which won ...

Machinima's Tommy Wi-Show An Exercise In Bad For The Sake of Bad

Last month we talked about Machinima's foray into the genre known as Tommy Wiseau, with the cleverly titled The Tommy Wi-Show.  Wiseau, the modern-day celebrity manufactured by irony, his movie The Room navigating the midnight-screening territory of The Rocky Horror Picture Show, has a perfectly-tailored ...

Machinima To Bring Fanboys What They Want: Lots of Tommy Wiseau

Tommy Wiseau has become this generation's type of celebrity: a man who has a cult following for all the wrong reasons, but embraces the attention.  His film The Room makes regular rounds at (often sold out) midnight showings around the country, a movie so uniquely ...

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

When your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you're at it, you might as well try to piggyback some other things on the release ...

What Gadget Marketing Teaches Us About Online Video Marketing Styles

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend--the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and ...

Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, ...