celebrity Articles

A celebrity is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media. The term is synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.
Various careers within the fields of sports and entertainment are commonly associated with celebrity status. These fields have produced prominent fi...

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

YouTube Superstars Debut on AOL Original Series ‘Follow Me’

The first two episodes of the AOL Original series ‘Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?

How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

How Cosmetics Brand NYX Became a YouTube Leader in User generated Videos

L’Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L’Oreal on the platform. How did NYX (rhymes with “fix”) build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil……..

How YouTube is Changing the Way We Research Consumer Electronics [Study]

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it’s user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans.

How Much Responsibility Do YouTube Creators Have to Their Fans?

How Much Responsibility Do YouTube Creators Have to Their Fans?

Does the phrase ‘Parasocial relationships’ mean anything to you? It’s a fancy term for the kind of one-sided connection built up between celebrities, and their fans, and it’s a condition that absolutely flourishes on sites like YouTube. Rock star creators are in the front line when it comes to attracting this type of attention, and they probably have a much bigger impact on people’s lives than they realize.

How to Make YouTube Collaborations Actually Work for Brands

How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. “Collabs”, as they are more commonly known, is a cross-over appearance on someone else’s YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

10 Tips: How to Book Celebrity Guests for Video Interviews [Creators Tip #62]

Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you …

How to Become a Successful, New Media Rockstar [Creator's Tip #60]

How to Become a Successful, New Media Rockstar [Creators Tip #60]

This week we had the opportunity to speak with Benny Luo, CEO and co-founder of the website, NewMediaRockstars. The site follows all things new media entertainment related and includes great interviews by popular and up-and-coming YouTube personalities.  In this Creator's Tip video, Benny shares with us …

Creating A Successful Web Series Requires Patience, Planning & Fun

Creating A Successful Web Series Requires Patience, Planning & Fun

Web series are no different when it comes to video marketing.  You basically have to follow the same rules as outlined in the YouTube Creator Playbook as they're for the most part good guidelines to follow for any online video project.  But web series might take …

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in …

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