CBS Articles

CBS Broadcasting Inc. (CBS) is a major US commercial broadcasting television network, which started as a radio network, and continues to operate a radio network and a portfolio of large market television and radio stations. The name is derived from the initials of the network’s former name, Columbia Broadcasting System. It is the second largest broadcaster in the world behind the BBC. The network is sometimes referred to as the “Eye Network” in reference to the shape of the ...

Tiger Woods Masters Online Video for The Day

I covered the NCAA's March Madness tournament and its online viewing options several times in the past month.  They've made steady gains in both the viewership and the advertising dollars—not to mention the quality of the online viewing experience. There is one other sporting event …

Get Ready for More Video Advertising With Online TV Shows

Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? I've got some exclusive insight from the Comcast …

CBS Testing HTML5 Video Tag for IPad Support

Several sites on the web (The Other Mac Blog, MacRumors) noted that CBS.com had posted some iPad test videos. At first glance you might be confused as they show up in a standard Flash player, but MacRumors did some further digging and uncovered some HTML5 …

Initial Viewership Numbers for CBS’ Online March Madness Broadcast Are Very Impressive

There's some pretty good evidence coming out today that online viewership of the NCAA March Madness basketball tournament is up from last year—as expected. On just the first day of the tournament, Thursday of last week, there were 3 million unique visitors.  CBS was hoping …

CBS Expects Record Viewers and Revenue for March Madness Online

Pay attention to March Madness this year.  In a decade, you'll be telling people about how you were alive to witness the passing of the torch from television to the Internet.  We may not hit the tipping point this year… or even next year… but …

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over …

Professional Web Video Content Up Almost 20% In 2009

AccuStream Research says that there was nearly a 20% jump in "professionally produced, hosted or syndicated online media and entertainment video views". So either we're all going pro or the pros have come to see the value in it.

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you're a typical American, you might have passed right over it.  Maybe you noted it mentally, but figured it wasn't terribly important to you since …

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable …

The SEC Hopes To Block Twitter and YouTube Usage

The NCAA's Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called "new media" that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC …

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